# Confession-Rewarding Beer Campaigns Blue Moon Gives Free Beer in Exchange for 'Juicy Canfessions' By Grace Mahas | Published 2022-07-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/juicy-canfessions References: [digitalbeerpromo](https://digitalbeerpromo.com/VizzyMercuryinRetrograde) & [can.belgianmoon](https://can.belgianmoon.ca/en-CA)  In honor of National Tell the Truth Day on July 7, [Blue Moon](https://www.trendhunter.com/trends/dryback-january) offers [free beer for a year](https://www.trendhunter.com/trends/go-for-dos) in exchange for your "juicy canfessions." From July 7 through August 4, fans can share their juiciest canfessions online. The "canfessions" that are deemed the "juiciest" will receive a year's worth of Blue Moon’s award-winning hazy pale ale, [Moon Haze](https://www.trendhunter.com/trends/moon-haze-pale-ale). However, according to the brand, ", Moon Haze isn’t just looking for everyday boring confessions - we expect you to be as juicy as we are." Blue Moon affirms that "whether embarrassing, shameless or just funny to think back on - the juiciest moments are the ones worth remembering and rewarding." It hopes its juicy beer will prompt fans to share their juicy life moments. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 64% | Activity: 66% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Canfession Campaigns:** Opportunity for brands to launch campaigns that encourage audiences to engage by sharing juicy canfessions. - **Reward-based Marketing:** Opportunity for brands to use reward-based marketing strategies as a way to increase customer engagement and build brand loyalty. - **Social Media Marketing:** Opportunity for brands to leverage social media as a platform to encourage audiences to share their life moments, potentially creating viral marketing opportunities. ### Industries Being Reshaped - **Beverage Industry:** Opportunity for beverage companies to incentivize consumers to engage with their brand in unique ways, potentially increasing sales and customer loyalty. - **Marketing Industry:** Opportunity for marketing firms to help companies develop and execute reward-based marketing strategies that engage consumers and increase brand recognition. - **Social Media Industry:** Opportunity for social media platforms to partner with brands, providing a platform for audiences to share life moments in exchange for rewards from brands. ## Related on Trend Hunter - [Dry January Beer Launches](https://www.trendhunter.com/trends/dryback-january.md) - [Beer-Branded Album Releases](https://www.trendhunter.com/trends/ultimate-blue-moon-x-mt-joy-denver-experience.md) - [Judgment-Free Confession Booths](https://www.trendhunter.com/trends/malibu-confession-booth.md) - [Rainy-Day Beer Giveaways](https://www.trendhunter.com/trends/natural-light-beer-is.md) - [Self-Explanatory Non-Alc Beer Cans](https://www.trendhunter.com/trends/answers-on-the-can.md) - [Summer Beer Excuse Generators](https://www.trendhunter.com/trends/i-cant.md) - [Apologetic Beer Initiatives](https://www.trendhunter.com/trends/obstructed-brews.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Celebratory Complimentary Beers](https://www.trendhunter.com/trends/complimentary-beers.md)