# Injecting Wheatgrass Juice Juiceland Rebranding Fools Viewers with the 'Natural Need' By Allison Love | Published 2010-07-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/juiceland-re-branding References: [behance.net](http://www.behance.net/gallery/Juiceland-re-branding/611661) & [behance.net](http://www.behance.net/nirit) This Juiceland rebranding features a new ad campaign from Juiceland that highlights the "natural need" for juice and other [healthy supplements](https://www.trendhunter.com/trends/frosted-lemonades). The Juiceland rebranding ads feature an individual mimicking drug ingestion in different ways; however, the main difference is that the drugs are replaced with [juice and wheatgrass](https://www.trendhunter.com/trends/sunrise-greens) appears in place of marijuana. The ads are a little on the edgy side, making viewers take a second glance at the ads. **Implications** - However, they are definitely memorable and the next time a customer is thirsty, they may gravitate towards the natural drug of wheatgrass. Quench your thirst with these [creative ads](https://www.trendhunter.com/trends/taste-our-world). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 40% | Activity: 25% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: South America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Creative Advertising:** Opportunity for businesses to create memorable and edgy ad campaigns that stay in customers' minds. - **Health Consciousness:** Growing demand for natural and healthy supplements as consumers prioritize their well-being. - **Alternative Substitutes:** Potential for businesses to explore using alternative substances or ingredients to replace traditional products in innovative ways. ### Where This Applies - **Advertising:** Opportunity for advertising agencies to develop unique and attention-grabbing campaigns for their clients. - **Health and Wellness:** Growth potential for businesses in the health and wellness industry, particularly those offering natural and healthy supplements. - **Food and Beverage:** Possibility for food and beverage companies to experiment with substituting traditional ingredients with healthier alternatives to meet consumer demands. ## Related on Trend Hunter - [Movie-Goer-Inspired Soda Campaigns](https://www.trendhunter.com/trends/fresh-twist-on-soda.md) - [Cheekily Satirical Sweetener Ads](https://www.trendhunter.com/trends/in-the-raw.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Extra-Green Juice Drinks](https://www.trendhunter.com/trends/evergreen-juice.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md)