# Water-Rich Fruit Juices Rethink Juice Splash is Made of 95% Water and Organic Juice Concentrate By Laura McQuarrie | Published 2019-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/juice-splash References: [prnewswire](https://www.prnewswire.com/news-releases/rethink-brands-launches-new-juice-splash-line-300806179.html) & [drinkrethinkwater](https://www.drinkrethinkwater.com/) Rethink Juice Splash offers a fun, flavorful and healthy alternative to [sugary juice boxes for kids](https://www.trendhunter.com/trends/soda-for-kids). These beverages are naturally sweetened and contain just a gram of sugar, thanks to their unique formulas of 95% water and 5% organic juice concentrate and organic monk fruit. With these products, Rethink Brands aims to support parents in "[eliminating] up to 20% of a child's daily intake of sugar." With varieties like Watermelon Juice Splash and Fruit Punch Juice Splash, these five-calorie drinks offer a more exciting alternative to products that are expressly branded as [flavored water](https://www.trendhunter.com/trends/radnor-splash). As Millennial parents have become invested in [reduced-sugar products](https://www.trendhunter.com/trends/tropicana-fresh-light) for the whole family, they are actively avoiding sugar-heavy juice products for kids, including some all-natural fruit juices that are high in natural sugar and calories. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 77% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Reduced Sugar Beverages:** Rethink Juice Splash's success proves the demand for reduced sugar beverages that still offer flavor and excitement. - **Water-based Flavored Drinks:** The rise of Rethink Juice Splash highlights a trend for beverages that are water-based and offer a sweet flavor, catering to health-conscious yet fun-seeking consumers. - **Health-conscious Kids' Products:** As parents prioritize healthy eating and drinking for their children, we can expect more innovation in the health-conscious kids' product space, following Rethink Juice Splash's success. ### Sectors Adopting This - **Beverage Industry:** The beverage industry has an opportunity to innovate with reduced sugar or water-based flavored drinks appealing to health-conscious consumers looking for a flavorful and fun alternative to sugary drinks. - **Children's Food and Beverage Industry:** The children's food and beverage industry has an opportunity to cater to the rising demand for more health-conscious products for kids, following the success of Rethink Juice Splash. - **Organic Food Industry:** Organic food companies have an opportunity to showcase organic juices as healthy and low-sugar alternatives, following the popularity of Rethink Juice Splash. ## Related on Trend Hunter - [Apple-Flavored Low-Sugar Drinks](https://www.trendhunter.com/trends/plezi-apple-splash.md) - [Free-From Kids Juice Boxes](https://www.trendhunter.com/trends/juicy-water.md) - [Kid-Friendly Bubbly Beverages](https://www.trendhunter.com/trends/sparkling-juice-drink.md) - [Child-Friendly Sparkling Waters](https://www.trendhunter.com/trends/jamu-wild-water.md) - [No-Sugar-Added Juice Boxes](https://www.trendhunter.com/trends/uncle-matts-organic.md) - [Citrusy Pressed Fruit Waters](https://www.trendhunter.com/trends/sunshine-orange-fruit-water.md) - [Refreshing Low-Sugar Juice Drinks](https://www.trendhunter.com/trends/sunmagic-juice-inspo.md) - [Free-From Boxed Juice Drinks](https://www.trendhunter.com/trends/organic-juice.md) - [Monk Fruit-Sweetened Juices](https://www.trendhunter.com/trends/sweetened-juices.md)