# Raw Food Booster Shots The Moju Cold-Pressed Juice Shots Provide Essential Nutrients Quickly By Michael Hemsworth | Published 2016-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/juice-shot References: [foodbev](http://www.foodbev.com/news/moju-unveils-cold-pressed-booster-shot/) & [mojudrinks](http://www.mojudrinks.com) Cold-pressed juice is a favorite amongst those that are committed to a healthier lifestyle, so the new Moju Cold-Pressed Juice Shots are sure to please the health-conscious on a strict schedule. Regular bottles of cold-pressed juices are intended to be enjoyed for both health and taste purposes as a way to aid a healthy lifestyle. The new shots from Moju, however, focus on being consumed quickly rather than savored to help get a natural boost from the nutrient-dense ingredients within. Aside from being a great alternative to [energy drinks](https://www.trendhunter.com/trends/blue-aura-energy-shot), the Moju Cold-Pressed Juice Shots are also ideal for adding into recipes to help boost the nutrient level of foods. Founders of Moju, Rich Goldsmith and Charlie Leet-Cook, explained the new shots by saying, "The booster range helps us broaden the appeal of the category, by offering the functionality of cold-pressed juice in a simple and convenient package that can be drunk in a variety of ways. Moju will always focus on offering functional and healthy products that are packaged in a fun and engaging way, so the booster range is a very natural progression for the brand." ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Healthy Shots:** The trend of consuming quick shots of nutrient-dense ingredients for a natural boost. - **Functional Packaging:** The trend of offering functional and healthy products in a fun and engaging package. - **Nutrient-boosted Recipes:** The trend of adding cold-pressed juice shots into recipes to enhance the nutrient level of foods. ### Where This Applies - **Health and Wellness:** Tap into the trend of healthy shots and functional packaging to create innovative products for the health and wellness industry. - **Food and Beverage:** Leverage the trend of nutrient-boosted recipes to develop new food and beverage offerings that cater to health-conscious consumers. - **Packaging:** Explore the opportunities in functional packaging to provide convenient and engaging solutions for various industries, including food and beverage. ## Related on Trend Hunter - [Cold-Pressed Juice Shot Ranges](https://www.trendhunter.com/trends/coldpress-juice-shots.md) - [Spicy Immunity Juice Shots](https://www.trendhunter.com/trends/moju-spicy-pia-immunity.md) - [Vitamin-Rich Wellness Shots](https://www.trendhunter.com/trends/coldpressed-shot.md) - [Functional Flavorful Immunity Shots](https://www.trendhunter.com/trends/honey-lemon-immunity-shots.md) - [Child-Friendly Juice Shots](https://www.trendhunter.com/trends/plenish-shots.md) - [Cold-Pressed Drink Lineups](https://www.trendhunter.com/trends/coldpressed-drinks.md) - [Plant-Based Beauty Shots](https://www.trendhunter.com/trends/pressed-beauty-shot.md) - [Raw Anti-Inflammatory Juice Shots](https://www.trendhunter.com/trends/exalt-juice-shots.md) - [Gut Health Juice Shots](https://www.trendhunter.com/trends/raw-gut-shot.md)