# Fruit-Topped Juice Bottles Siya's Juice Packaging System Emphasizes Freshness By Laura McQuarrie | Published 2016-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/juice-packaging-system References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/04/siya.html) & [sisnatural.am](http://sisnatural.am/en/) In order to emphasize the freshness of SIS Natural's fruit drinks, Backbone Branding developed an inventive [juice packaging design](https://www.trendhunter.com/trends/beverage-packaging-design) system. The core concept for the packaging was to make it look like a fresh fruit sitting directly on top of a juice glass. As a result, [mango, orange, cherry and apple juice](https://www.trendhunter.com/trends/sunmagic-juice-inspo) types have been created to look as though they're bursting with freshness. Rather than coloring the base of the bottle with a printed effect, Siya's packaging is transparent and lets the natural colors of the fruit juice come through. The use of [clear plastic packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge) is effective in catching the eyes of shoppers who appreciate seeing exactly what they'll be consuming, as well as brands that are willing to show off the freshness of their products. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Transparent Packaging:** The trend of transparent packaging allows consumers to see the natural colors of the products and increases transparency and perceived freshness. - **Emphasis on Freshness:** Brands are focusing on highlighting freshness as a key selling point as consumers prioritize healthy and natural options. - **Inventive Packaging Design:** There is a trend towards innovative packaging solutions that showcase the product in a unique and appealing way, enhancing the overall consumer experience. ### Industries Being Reshaped - **Beverage Industry:** As the beverage industry becomes increasingly competitive, brands can differentiate themselves by emphasizing freshness and using innovative packaging design. - **Food Packaging Industry:** There is a growing demand for inventive packaging design in the food industry, particularly for products that emphasize natural and healthy ingredients. - **Retail Industry:** As consumers become more health-conscious, there is an opportunity for retailers to cater to this demand by offering products with transparent packaging that highlights freshness and natural ingredients. ## Related on Trend Hunter - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Connected Purée Cartons](https://www.trendhunter.com/trends/ravifruits-mixologi.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Limited-Edition Holiday Juice Branding](https://www.trendhunter.com/trends/tropicana-festive-packs.md)