# Vegetable Juice Jars TO BAZAKI's Juice Packaging Design Uses Jars Instead of Bottles By Laura McQuarrie | Published 2014-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/juice-packaging-design References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/10/to-bazaki.html) & [tobazaki](http://www.tobazaki.com/) As fresh-pressed fruit and vegetables juices become more popular, there are a ton of [juice packaging designs](https://www.trendhunter.com/trends/capri-sun-bottles) that start to look the same. However, this one from the TO BAZAKI juice bar in Greece sets itself apart by pouring its juices into [glass jars rather than bottles](https://www.trendhunter.com/trends/artisanal-pour-bottles). The name of the juice bar, "TO BAZAKI," itself means "The Jar" in Greek, which makes the packaging choice seem like a smart one in terms of branding. Since [freshly pressed juices](https://www.trendhunter.com/trends/biddenden-juice) are best kept in glass jars, this design ensure that it offers optimal freshness, yet sets itself apart from the many other juice bottles on the market. One of the most clever details on the jars is an uppercase "B," which is made to look like a glass with a straw in it. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 64% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Jar Packaging:** Using jars instead of bottles for juice packaging provides an alternative, eco-friendly option and allows for unique branding opportunities. - **Freshness Focus:** Highlighting the importance of freshness with glass jar packaging can appeal to health-conscious consumers. - **Custom Branding:** Designing branded glass jar packaging allows for opportunities to stand out in a crowded juice market. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can benefit from utilizing jar packaging, particularly in the juice market. - **Sustainability:** Sustainability-conscious industries can explore glass jar packaging as an eco-friendly alternative to plastic or other materials. - **Marketing and Branding:** Marketing and branding industries can use unique packaging designs, such as glass jars, to differentiate products and increase brand recognition. ## Related on Trend Hunter - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Natural Yogurt Jars](https://www.trendhunter.com/trends/danone-yogurt-jar.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Sustainable Indian Coffee Jars](https://www.trendhunter.com/trends/rage-coffee.md)