# Authentic Cold-Pressed Juices Juice Matters Creates a Line of Nutritious Drinks for Healthy Living By Meghan Young | Published 2015-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/juice-matters References: [juice-matters](http://www.juice-matters.com/) Since health matters, it's only natural that many people will fall in line behind the Juice Matters motto. The name of a Canadian brand of [cold pressed juices](https://www.trendhunter.com/trends/sparkling-wellness-refreshers), Juice Matters provides a line of authentically cold-pressed juices that focuses on natural ingredients from beginning to end. For instance, its The Real MC is inspired by the recipe of a traditional Master Cleanse, but relies on [juicing Chilies](https://www.trendhunter.com/trends/veg8-cayenne) rather than using extracts. Comprised of 16 concoctions, Juice Matters indicates clearly which drinks can function as a [meal-to-go](https://www.trendhunter.com/trends/elevate), detox, pick-me-up or even hydration for pre- and post-workouts. As healthy and practical as the Juice Matters series may be, the amazing recipes will be remembered for their delicious flavors. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 69% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Authentic Cold-pressed Juices:** The trend towards healthier lifestyles creates an opportunity for innovative brands like Juice Matters to gain market share in the juicing industry. - **Natural Ingredients:** Consumers are increasingly seeking out products made with natural ingredients, providing an opportunity for companies like Juice Matters to differentiate themselves in the crowded juice market. - **Functional Beverages:** The trend towards healthier drinks that serve a specific purpose, such as meal replacement or post-workout hydration, creates an opportunity for companies like Juice Matters to meet consumer demand for functional beverages. ### Sectors Adopting This - **Juice Industry:** Juice Matters' focus on authentic ingredients and function-based drinks creates a disruptive innovation opportunity within the juice industry. - **Natural Food Industry:** Juice Matters' commitment to using natural ingredients could disrupt the wider natural food industry. - **Functional Beverage Industry:** Juice Matters' line of function-based drinks could disrupt the functional beverage industry by providing healthier, plant-based options to consumers. ## Related on Trend Hunter - [Flavorful Cold-Pressed Juices](https://www.trendhunter.com/trends/twisted-alchemy.md) - [Feel-Good Wellness Juices](https://www.trendhunter.com/trends/new-nekter-juice-bar.md) - [Consumer-Driven Juice Bar Menus](https://www.trendhunter.com/trends/clean-juice-menu.md) - [Extravagant Flavor Super Juices](https://www.trendhunter.com/trends/coldpress-juices.md) - [Cold-Pressed Drink Lineups](https://www.trendhunter.com/trends/coldpressed-drinks.md) - [Organic USDA-Certified Juices](https://www.trendhunter.com/trends/clean-juice-1.md) - [Wellness-Promoting Juice Blends](https://www.trendhunter.com/trends/danies-natural-juice-blends.md) - [Multi-Benefit Wellness Beverages](https://www.trendhunter.com/trends/multifunctional-juices.md) - [Better-For-You Slushie-Style Drinks](https://www.trendhunter.com/trends/slushiestyle-drinks.md)