# Clear Protein Drinks AdvoCare Launched Its Clear Protein Juice-Like Powder By Adam Harrie | Published 2026-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/juice-like-powder References: [businesswire](https://www.businesswire.com/news/home/20260831638037/en/AdvoCare-Launches-Clear-Protein) & [advocare](https://www.advocare.com/advocare-clear-protein/P2670.html)  AdvoCare launched 'Clear Protein,' a [light, juice-like powder drink](https://www.trendhunter.com/trends/juicy-clear-protein) that delivers 20g of protein and 0g of sugar, unlike a traditional creamy shake. The formula blends [16g of whey protein isolate](https://www.trendhunter.com/trends/myprotein-clear-whey-splash-of) with 4g of [collagen peptides](https://www.trendhunter.com/trends/bloom-nutrition-clear-protein) to support lean muscle, movement and joint health, mixing cleanly into water. Available in Blue Razz and Dragon Fruit flavors, the product is non-GMO, gluten-free and free from artificial sweeteners or colors, making it ideal for post-workout recovery, afternoon pick-me-ups or hitting daily protein goals. Each 16-serving canister retails for $45.95 on AdvoCare.com. AdvoCare's Clear Protein demonstrates that reformulating a familiar category into a lighter, juice-like format can appeal to consumers seeking functional benefits without the heavier texture typically associated with protein drinks. Image Credit: AdvoCare ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 70% | Activity: 78% | Freshness: 92% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Juice-like Protein:** Clear, fruit-forward protein formats create space for nutrition brands to move beyond creamy shakes and reach consumers who prefer lighter hydration-style beverages. - **Hybrid Recovery Blends:** Combining whey isolate with collagen peptides reflects growing demand for multi-benefit formulas that connect muscle recovery with joint and mobility support. - **Clean Functional Powders:** Sugar-free, non-GMO and naturally positioned powders indicate a premium opportunity in convenient wellness products that align with label-conscious lifestyles. ### Where This Applies - **Sports Nutrition:** The category is being reshaped by approachable protein formats that suit everyday energy, recovery and daily macro goals rather than only intense training routines. - **Functional Beverages:** Powdered juice-style supplements blur the line between hydration, refreshment and performance nutrition, expanding how consumers define better-for-you drinks. - **Health and Wellness:** Ingredient transparency and targeted benefits such as lean muscle and movement support signal growth potential for wellness brands focused on everyday functional routines. ## Related on Trend Hunter - [Plant Protein Hydration Mixes](https://www.trendhunter.com/trends/good-protein-clear-protein-electrolytes.md) - [Replenishing Protein-Fiber Powders](https://www.trendhunter.com/trends/propel-clear-protein.md) - [Lightly Carbonated Protein Drinks](https://www.trendhunter.com/trends/protein-pop-plus.md) - [Hydrating Fruit-Forward Protein Drinks](https://www.trendhunter.com/trends/rebbl-clear-protein-beverage.md) - [Multi-Benefit Protein Beverages](https://www.trendhunter.com/trends/clear-protein-refreshers.md) - [Single-Serve Protein Drinks](https://www.trendhunter.com/trends/vidafuel-wellness-protein.md) - [Limited-Edition Whey Protein Powders](https://www.trendhunter.com/trends/iso100-clear-protein.md) - [Performance-Driven Hybrid Powders](https://www.trendhunter.com/trends/protein-creatine-mix.md) - [Award-Winning Clear Protein Powders](https://www.trendhunter.com/trends/vegain-nutrition.md)