# Flavorful Protein Smoothie Menus The Juice It Up! The Zone Menu is Being Expanded for the New Year By Michael Hemsworth | Published 2025-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/juice-it-up-the-zone References: [restaurantmagazine](http://www.restaurantmagazine.com/juice-it-up-encourages-guests-to-find-your-zone-with-new-protein-packed-smoothies-and-build-your-own-waffle/) & [juiceitup](https://juiceitup.com/)  The Juice It Up! The Zone smoothie menu is being expanded by the brand to provide consumers with a number of options to try out as they embrace healthier routines this new year. The menu now includes The Strawberry Zone and The Berry Zone smoothies, which both contain 32-grams of protein in a medium serving size. The menu also includes a [Build-Your-Own Waffle](https://www.trendhunter.com/trends/build-your-own-bowl-option) that encourages customers to personalize their waffle with a variety of fresh fruits, nut butters and more. President and CEO Susan Taylor spoke on the Juice It Up! The Zone smoothie menu saying, "We’ve experienced a noticeable uptick in demand for our [protein-based smoothies](https://www.trendhunter.com/trends/nkter-juice-bar-and-koia), and with health and fitness top of mind at this time of year, we saw the opportunity to expand on our popular The Zone smoothie with two new, protein-rich varieties that are ideal for fueling gym routines and active lifestyles in the new year." ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 11% | Activity: 13% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Customizable Wellness Menus:** Personalization of health-focused food and drink offerings is becoming increasingly popular as consumers seek tailored nutrition solutions. - **Protein-packed Beverages:** Demand for high-protein drink options is rising as individuals look for convenient ways to support active lifestyles and fitness goals. - **Seasonal Health-boosting Products:** Introducing seasonally adapted health products attracts consumers looking to reinvigorate habits in line with annual wellness resolutions. ### Who This Affects Most - **Health and Wellness Tourism:** Expanding interest in personalized nutrition and fitness experiences aligns with the growth of wellness-focused travel and retreats. - **Food and Beverage Innovation:** The evolving demand for protein-rich offerings is influencing product development and menu expansions in cafes and restaurants. - **Fitness and Sports Nutrition:** The popularity of functional beverages is driving new product lines and partnerships within the sports health and nutrition sector. ## Related on Trend Hunter - [Consumer-Driven Juice Bar Menus](https://www.trendhunter.com/trends/clean-juice-menu.md) - [New Year Smoothie Menus](https://www.trendhunter.com/trends/level-up-smoothies.md) - [Nourishing Protein Waffles](https://www.trendhunter.com/trends/protein-waffle.md) - [Delicious Protein-Packed Smoothies](https://www.trendhunter.com/trends/highprotein-smoothie.md) - [Dedicated Protein-Focused Menus](https://www.trendhunter.com/trends/protein-wave.md) - [To-Go Toasted Waffles](https://www.trendhunter.com/trends/toasted-waffle.md) - [Protein-Packed Breakfast Menus](https://www.trendhunter.com/trends/highprotein-breakfast.md) - [Nutritious Protein Smoothies](https://www.trendhunter.com/trends/pressed-juicery-protein-smoothies.md) - [Health-Affirming Smoothie Menus](https://www.trendhunter.com/trends/resolution-menu.md)