# Blue Algae Juices Juice Generation's 'Holy Water' Features the Protein-Rich 'Blue Majik' By Mary Van Puymbroeck | Published 2017-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/juice-generation-holy-water References: [popsugar](https://www.popsugar.com/fitness/What-Blue-Majik-42018747) & [juicegeneration](https://www.juicegeneration.com/holy-water) The Juice Generation 'Holy Water' is a nutritional drink that contains '[Blue Majik](https://www.trendhunter.com/trends/blue-magic-lemonade).' This beverage has been popular in recent months for its bright blue color and reviews of the drink say it has a refreshing, nutty flavor with just the right amount of sweetness. Made with [coconut water](https://www.trendhunter.com/trends/pineapple-coconut-probiotic-water), holy basil, Blue Majik and pineapple, Juice Generation says this drink has a calming effect as a mood stabilizer. On its own, Blue Majik is said to taste slightly fishy and not very pleasant, but mixed into smoothies as a protein powder, it blends seamlessly to the flavor of the smoothie. Blue Majik is the superfood of-the-moment derived from spirulina and a proprietary extract of blue-green algae Arthrospira. The Juice Generation Holy Water is said to be full of vitamins, enzymes and minerals that have antimicrobial and anti-anxiety properties. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 54% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Blue Algae Beverages:** The trend of blue algae beverages featuring Blue Majik, a protein-rich ingredient derived from spirulina and blue-green algae Arthrospira, provides a new opportunity for companies to offer functional beverages with antimicrobial and anti-anxiety properties. - **Nutritious Mood Boosting Drinks:** The emergence of drinks such as the Juice Generation Holy Water, which contains natural ingredients like holy basil and Blue Majik for a calming effect, presents an opportunity for companies to develop more nutritious mood-boosting drinks. - **Use of Blue Majik in Food Products:** The growing popularity of Blue Majik as a protein-rich ingredient in beverages presents an opportunity for food companies to incorporate the ingredient into food products, like protein bars or snacks. ### Where This Applies - **Beverage Industry:** The trend of blue algae beverages and the use of protein-rich Blue Majik in such beverages provides opportunities for beverage companies to offer function-focused options with unique ingredients. - **Health and Wellness Industry:** The emergence of drinks like Juice Generation Holy Water, which stresses natural ingredients with health benefits like antimicrobial and anti-anxiety properties, presents an innovative opportunity within the health and wellness industry. - **Snack Industry:** The use of Blue Majik in drinks opens a door for the snack industry to create new protein-rich, nutrient-dense snacks to complement the rise of healthy beverages. ## Related on Trend Hunter - [Blue Spirulina-Based Drinks](https://www.trendhunter.com/trends/blue-spirulina-drink.md) - [Blue Algae Bottled Lemonades](https://www.trendhunter.com/trends/blue-magic-lemonade.md) - [Naturally Blue Bubbly Beverages](https://www.trendhunter.com/trends/fulwater.md) - [Algae-Infused Wellness Juices](https://www.trendhunter.com/trends/wellness-elixir.md) - [Spirulina-Infused Lemonades](https://www.trendhunter.com/trends/spirulina-infused-lemonade.md) - [Plant-Forward Energy Shots](https://www.trendhunter.com/trends/blue-aura-energy-shot.md) - [Blended Hydration Elixirs](https://www.trendhunter.com/trends/spring-of-youth.md) - [Detox Immune Supporting Smoothies](https://www.trendhunter.com/trends/immune-supporting-smoothies.md) - [Tropical Blue Smoothie Bowls](https://www.trendhunter.com/trends/blue-bliss-bowl.md)