# Shrouded Streetwear Flagships A New JUICE Flagship Store Has Opened in Beijing By Rebecca Byers | Published 2015-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/juice-flagship References: [hypebeast](http://hypebeast.com/2015/05/juice-beijing-opening) Located in Beijing's Chaoyang district, this recently opened JUICE flagship is the latest from CLOT label founders Kevin Poon and Edison Chen. The rustic boutique is a one-stop shopping experience for streetwear enthusiasts characterized by its plant wall and reclaimed wood fixtures. The JUICE flagship is a veritable crash course in [modern retail design](https://www.trendhunter.com/trends/stocker-lee-architetti), boasting many dynamic details that serve to elevate the space so that it exists in a league of its own. A neon sign of the brand's logo sits within the luscious plant wall behind the cash register counter. The counter itself is sleek with only a MAC desktop and a few shelves of carefully laid out items of clothing and accessories. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 62% | Activity: 84% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Shrouded Streetwear Flagships:** The trend of streetwear brands opening flagship stores characterized by unique and rustic designs continues to grow. - **One-stop Shopping Experience:** The trend of streetwear brand flagship stores serving as one-stop shopping experiences for enthusiasts creates opportunity for retail design innovation and enhanced customer experiences. - **Dynamic Retail Design:** The trend of streetwear brand flagship stores boasting dynamic details such as neon signs and plant walls creates an opportunity for cutting-edge retail design innovation. ### Where This Applies - **Fashion Retail:** Fashion retail companies can explore innovative ways of designing their stores to provide an out-of-the-box shopping experience for their customers. - **Retail Design:** The trend of dynamic retail design in streetwear brand flagship stores creates opportunities for retail design professionals to push the boundaries of design and innovation. - **Branding and Merchandising:** The trend of unique and rustic designs in streetwear brand flagship stores creates opportunities for branding and merchandising professionals to create a cohesive and immersive brand experience for customers. ## Related on Trend Hunter - [Beijing Flagship Architecture](https://www.trendhunter.com/trends/louis-vuitton-sanlitun.md) - [Luxury Flagship Openings](https://www.trendhunter.com/trends/stone-island-expands.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Raw Architecture-Inspired Retail Interiors](https://www.trendhunter.com/trends/balenciaga-flagship-store.md) - [Beverage Merch Flagships](https://www.trendhunter.com/trends/cocacola-1.md) - [Staircase-Centric Flagship Stores](https://www.trendhunter.com/trends/toteme-beijing.md) - [Color-Accented Flagship Stores](https://www.trendhunter.com/trends/valentino-flagship-stores.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md)