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# Juice Fermentation Kits
Firebox's 'Juice to Booze' Uses "Magic Powder" to Create Alcoholic Drinks

By Laura McQuarrie | Published 2018-02-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/juice-fermentation
References: [firebox](https://www.firebox.com/Juice-To-Booze/p8431)

The process of making one's own alcohol at home is certainly possible to the average consumer, but the task can be both daunting and time-consuming—to remedy this, [Firebox](https://www.trendhunter.com/trends/flavored-marmelade) created a [juice fermentation kit](https://www.trendhunter.com/trends/kombu) that rapidly transforms one type of beverage into another.

The Firebox 'Juice to Booze' kit promises to transform juice (that has a minimum sugar content of 20g) into alcohol with the addition of a "magic powder" packet. In as little as 48 hours, one will be able to enjoy their new [alcoholic concoction](https://www.trendhunter.com/trends/funkin-double-shot). The longer a juice product is left to ferment, the more potent it will become, with Firebox noting that "drinks with a max strength of 14% alcohol" have the potential to be created with the DIY Juice to Booze kit.

Image Credit: Firebox

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 91% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **DIY Alcohol Kits:** Creating DIY fermentation kits for making alcohol at home.
- **Instant Fermentation:** Developing kits and products that allow for rapid fermentation processes.
- **Powdered Fermentation Agents:** Innovating the use of magic powder as a fermentation agent for DIY alcohol kits.

### Where This Applies

- **Home Brewing:** Developing new products to allow for easy and convenient home brewing of alcohol.
- **Food and Beverage:** Innovating with new ingredients, such as magic powder, to create unique experiences for customers.
- **Consumer Goods:** Creating new kits and products for at-home use that offer new experiences and convenience for consumers.

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