# Summertime Juice-Blended Teas Juice Burst Peach Ice Tea Has No Added Sugar By Michael Hemsworth | Published 2023-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/juice-burst-peach-ice-tea References: [foodbev](https://www.foodbev.com/news/purity-soft-drinks-debuts-juice-burst-peach-ice-tea-flavour/) & [puritysoftdrinks](https://www.puritysoftdrinks.co.uk)  The [Juice](https://www.trendhunter.com/trends/slushiestyle-drinks) Burst peach ice tea is being launched by [Purity Soft Drinks](https://www.trendhunter.com/trends/juice-burst-tropical-sour) in the UK as a refreshing option for consumers to try out this summer that incorporates a number of distinct flavors. The drink boasts a blend of peach juice and black tea flavoring to deliver juicy, fruit-forward notes with the complexity of the cold tea. The drink has [no added sugar](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar) to give it an HFSS-compliant recipe, but maintains a distinct level of sweetness thanks to the one-fifth juice recipe. The drink is arriving August 14, 2023 in 330ml bottle at a price point of £1.29. CEO Sarah Baldwin commented on the new Juice Burst peach ice tea saying, "On-the-go soft drinks are currently growing twice as fast as the total category. As we approach the Back-to-School season, retailers have a clear opportunity to tap into those occasions. The launch of Juice Burst Ice Tea aims to have strong appeal with younger consumers, by offering a healthier, great-tasting, permissible juice drink option which puts a fruity twist on a current and on-trend flavour profile.” ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 12% | Activity: 23% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **On-the-go Soft Drinks:** The growing demand for on-the-go soft drinks presents an opportunity for brands to tap into this market segment by offering healthier and great-tasting options. - **Hfss-compliant Recipes:** The development of HFSS-compliant recipes provides an opportunity for companies to create products that have no added sugar while still maintaining a distinct level of sweetness. - **Fruit-forward Flavor Profiles:** The popularity of fruit-forward flavor profiles opens up opportunities for brands to experiment with unique combinations, such as peach juice blended with black tea flavoring. ### Industries Being Reshaped - **Soft Drink Industry:** The soft drink industry can capitalize on the growing demand for on-the-go beverages by developing and promoting healthier options like juice-blended teas. - **Healthy Beverage Industry:** The healthy beverage industry can benefit from the creation of HFSS-compliant recipes that cater to consumers' desire for healthier drink choices without compromising on taste. - **Flavoring Industry:** The flavoring industry has an opportunity to provide innovative and fruit-forward flavor profiles that can be utilized in the development of new and unique beverage products. ## Related on Trend Hunter - [Boldly Sour Juice Beverages](https://www.trendhunter.com/trends/juice-burst-tropical-sour.md) - [Functional Fruit Tea Refreshments](https://www.trendhunter.com/trends/twinings-sparkling-tea-range.md) - [Fruit-Forward Sugar-Free Sodas](https://www.trendhunter.com/trends/tango-berry-peachy.md) - [Y2K-Inspired Beverages](https://www.trendhunter.com/trends/juicy-peach-flavor.md) - [Fruit-Forward Sparkling Waters](https://www.trendhunter.com/trends/bubly-burst.md) - [Summertime Fruit Energy Drinks](https://www.trendhunter.com/trends/monster-ultra-peachy-keen.md) - [Wintery Prepackaged Tea Drinks](https://www.trendhunter.com/trends/yeos-white-peach-tea.md) - [Peach Bubble Tea Menus](https://www.trendhunter.com/trends/peach-milk-tea.md) - [Semi-Sparkling Canned Tea Cocktails](https://www.trendhunter.com/trends/twistea.md)