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# Pyramid Juice Packaging
Y Water's Juice Box Designs Revive the Triangular-Shaped Tetra Pack

By Laura McQuarrie | Published 2014-08-20 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/juice-box-designs
References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/08/y-water-kids.html) & [ywater.us](http://www.ywater.us/)

Rather than going for a conventional juice box design, like a rectangle, these Y Water containers turn to another geometric shape.

The triangular-shaped juice boxes made by [Tetra Pak](https://www.trendhunter.com/trends/jus-de-fruits-caraibes) is compact and extremely eco-friendly, since it is a no-waste industrial die cutting mold and the carton is [fully recyclable](https://www.trendhunter.com/trends/yop-bottles). The design of the juice box is being launched again with the release of Y Water, an organic water beverage for kids. Each of the water drinks is loaded with vitamins and minerals that are specifically targeted towards advancing a child's development. For example, Bone Water includes additional calcium, as well as vitamins A, C and D, while Muscle Water is fortified with magnesium, potassium, selenium as well as vitamins A and C.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 61% | Activity: 73% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Key Themes Behind This Trend

- **Triangle-shaped Packaging:** The success of Y Water's triangular-shaped juice box design shows an opportunity for brands to explore unique and eco-friendly packaging options.
- **Organic Nutrient Water:** The launch of Y Water's organic water beverages with targeted vitamins and minerals creates an opportunity for companies to innovate within the functional beverage market.
- **No-waste Industrial Die Cutting Mold:** The use of Tetra Pak's no-waste industrial die cutting mold for the triangular-shaped juice box presents an opportunity for more sustainable packaging solutions across industries.

### Where This Applies

- **Beverage:** The launch of Y Water's organic water beverages with innovative packaging and nutrient targeting presents an opportunity for companies to disrupt the beverage industry.
- **Packaging:** The eco-friendliness and unique design of Tetra Pak's triangular-shaped juice box presents an opportunity for disruptive innovations in the packaging industry.
- **Functional Foods:** The success of Y Water's organic nutrient water presents an opportunity for companies to disrupt the functional food industry with innovative products targeted towards specific health benefits.

## Related on Trend Hunter

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- [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md)
- [Aseptic Eco Beverage Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic-200-slim-leaf-carton.md)
- [All-Natural Cocktail Cartons](https://www.trendhunter.com/trends/dulce-vida-tequila-cartons.md)
- [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md)
