# Covert Beverage Cameras The Juice Box Camera is Perfect for Pint-Sized Private Eyes By Michael Hines | Published 2012-01-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/juice-box-camera References: [photojojo](http://photojojo.com/store/awesomeness/juice-box-camera/) I'll be forever suspicious of everyone in the juice box aisle of my local grocery store after seeing the Juice Box Camera. This creative camera from Photojojo shoots [35mm film](https://www.trendhunter.com/trends/kodak-snapic-a1) and is creatively disguised as a box of apple juice. The camera is simple to use with the straw functioning as the shutter. Twisting the straw removes the lens cap and pushing it down snaps a photo. The camera shoots [lo-fi photos that look vintage](https://www.trendhunter.com/trends/nonnas-cam) without the need for a lens filter or an app. The fact that the Juice Box Camera runs without batteries or complicated settings will be a blessing to those looking to return to a time when photography was as simple as [pointing and clicking](https://www.trendhunter.com/trends/modular-camera). The camera sells for $25 and comes with 24 shots. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 46% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What Makes This Trend Stand Out - **Creative Disguised Cameras:** Opportunities for creating more inconspicuously-designed cameras to capture hidden footage or images. - **Lo-fi Photography:** Chances to create cameras that shoot vintage-looking photos without the need for special filters or apps. - **Simple Point and Shoot Cameras:** Opportunities to create cameras with uncomplicated settings and minimal features for easy photography. ### Sectors Adopting This - **Photography Equipment:** There is an opportunity for companies in the photography equipment industry to develop and sell creative, lo-fi, and simple cameras like the Juice Box Camera. - **Consumer Goods:** Companies in the consumer goods industry could explore creating unique and disguised products like the Juice Box Camera. - **Surveillance and Security:** The Juice Box Camera, and other similarly disguised cameras, could be used in the surveillance and security industry to discretely capture footage or images in various settings. ## Related on Trend Hunter - [Collectible Mini Cameras](https://www.trendhunter.com/trends/photo-creator-mini-cam.md) - [Tiny Colorful Camera Toys](https://www.trendhunter.com/trends/chamera.md) - [Child-Friendly Camera Concepts](https://www.trendhunter.com/trends/camera-for-kids.md) - [Sleek Analog Film Cameras](https://www.trendhunter.com/trends/lomoapparat.md) - [Mini Camera Collectibles](https://www.trendhunter.com/trends/charmera.md) - [Stone Paper-Made Cameras](https://www.trendhunter.com/trends/paper-shoot.md) - [Adorable Mini Instant Cameras](https://www.trendhunter.com/trends/retro-digital-toy-camera.md) - [Color-In Photo Cameras](https://www.trendhunter.com/trends/toy-camera-concept.md) - [Playful Thermal Printer Cameras](https://www.trendhunter.com/trends/childrens-print-camera.md)