# Couture Juice Branding Blend and Press' Juice Bottles Pay Tribute to Iconic Designers By Laura McQuarrie | Published 2014-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/juice-bottles References: [thedieline](http://www.thedieline.com/blog/2014/9/24/blend-and-press-london-fashion-week-edition) & [blendandpress](http://blendandpress.com/) Blend and Press is a London-based juicery that came up with a fun line of juice bottles to coincide with London Fashion Week. Long hours sitting watching shows and rushing throughout the city can be dehydrating, but these [vegetable juices](https://www.trendhunter.com/trends/daily-dose-juices) make sure that fashion week attendees are bright-eyed and filled with energy. Each of the healthy drinks is humorously branded with a name that pays tribute to a well-known designer. Some of these funny names include [Kale Lagerfeld](https://www.trendhunter.com/trends/sfoglini), Cacao Chanel and [Aloe Vera Wang](https://www.trendhunter.com/trends/origin-wireless-ai), which work oddly well as juice names without being too far of a stretch. These healing drinks are designed to provide a small dose of rejuvenation and detoxification, as well as a big boost of nutrition amidst the chaos of fashion week. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 62% | Activity: 55% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Juice Branding:** Opportunity to incorporate humor and creativity in product branding to create a memorable and engaging customer experience. - **Fashion Week-inspired Product Line:** Opportunity to create special edition products that align with popular events or cultural moments to attract target audience. - **Functional Beverages for Events:** Opportunity to develop specialized beverages that cater to the specific needs of attendees at events and conferences. ### Sectors Adopting This - **Food & Beverage:** Opportunity for innovative branding and product development within the food and beverage industry to differentiate from competitors. - **Fashion:** Opportunity for fashion brands to collaborate with beverage companies to create limited edition products that appeal to their target audience. - **Event Management:** Opportunity to offer specialized beverage options that enhance the overall attendee experience at events and conferences. ## Related on Trend Hunter - [Co-Branded Juice Bottles](https://www.trendhunter.com/trends/natalies-orchid-island-juice.md) - [Extravagant Flavor Super Juices](https://www.trendhunter.com/trends/coldpress-juices.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Diva-Inspired Beauty Drinks](https://www.trendhunter.com/trends/paris-hilton-2.md) - [Accessibility Awareness Juice Labels](https://www.trendhunter.com/trends/juice-labels.md) - [Influencer-Crafted Pressed Juices](https://www.trendhunter.com/trends/tonic-and-pink-grape.md) - [Y2K-Inspired Beverages](https://www.trendhunter.com/trends/juicy-peach-flavor.md) - [Premium Next-Gen Juices](https://www.trendhunter.com/trends/loom.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md)