# Occult-Inspired Juice Branding This Juice Apothecary Boasts a Chic Understated Visual Brand By Rebecca Byers | Published 2015-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/juice-apothecary References: [lovelypackage](http://lovelypackage.com/owen-alchemy/) & [owenandalchemy](http://www.owenandalchemy.com/) Based in Chicago, [Owen + Alchemy](https://www.trendhunter.com/trends/owen-mumford-unifineotc) is a stylish juice apothecary that boasts [ultramodern occult-inspired branding](https://www.trendhunter.com/trends/moon-juice-kombucha) created by graphic designer Jack Muldowney and firm Potluck Creative. Using a system of symbols to denote certain ingredients, the clinical Owen + Alchemy packaging is so articulate that one can only imagine the flavors contained in the juices are equally as poignant. The Owen + Alchemy line includes nut milks, plant-based juices, custom herbal blends and a well-rounded food menu of bowls and salads. Employing a black and gold palette, this juice apothecary is able to create a recognizable brand from its understated packaging that speaks to the all-natural, small-batch methods used in production. The Owen + Alchemy juice apothecary is able to establish a unique identity in an over-saturated [cold-pressed juice market](https://www.trendhunter.com/trends/sacred-squeeze) through its unique approach to design. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 55% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Occult-inspired Branding:** Brands can leverage the use of symbols and visual storytelling to create unique identities that stand out in crowded markets. - **Understated Packaging Design:** Simple packaging that conveys the all-natural and small-batch methods used in production can create a recognizable brand. - **Nut Milk and Custom Herbal Blends:** Plant-based nut milks and custom herbal blends are innovative trends in the juice and wellness industry that cater to specific dietary requirements. ### Who This Affects Most - **Cold-pressed Juice Market:** The use of unique and visually appealing branding and packaging can set a juice brand apart in the highly competitive cold-pressed juice market. - **Graphic Design and Branding:** Entrepreneurs and designers have an opportunity to create unique brand identities by incorporating storytelling and symbols into the visual design. - **Wellness and Healthy Eating Industry:** The trend towards plant-based and customizable beverages and meals presents a disruptive opportunity for businesses in the wellness and healthy eating industry. ## Related on Trend Hunter - [Flavorful Cold-Pressed Juices](https://www.trendhunter.com/trends/twisted-alchemy.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Refreshed Non-Alc Brand Identities](https://www.trendhunter.com/trends/mockly.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Coffin-Shaped Ice Cream Tubs](https://www.trendhunter.com/trends/the-alchemist-by-jdo.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Premium Next-Gen Juices](https://www.trendhunter.com/trends/loom.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md)