# Invigorating Health Branding The Jugen Design Initiative Utilizes a Vintage Aesthetic By Vasiliki Marapas | Published 2014-06-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/jugen References: [behance.net](https://www.behance.net/gallery/17700221/JUGEN) & [anagrama](http://www.anagrama.com/portafolio/174-jugen) Health food brand 'Jugen,' is a company that specializes in all-natural, super food-infused juices intended to cleanse and detoxify. The company's healing powers are reflected in their design and branding; each of its products are bottled in ancient-looking herbal medicine containers. The corresponding design for the store follows in the same old-timey, vintage vibe. The interior design is a hybrid between a minimalistic-looking bar and apothecary shop. Moreover, the store, which is flooded with natural light, features lush vegetation interspersed with lab equipment, flasks and a vast collection of books. The space is ultimately open, warm and friendly, creating a welcoming environment for anyone who walks through the door. And thanks to the inventive, apothecary-style packaging, anyone who purchases a product gets to take a little piece of the store home with them! ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 69% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Branding:** Brands can explore vintage or retro-styled branding to create a unique and nostalgic experience for customers. - **Minimalistic Design:** Designing stores with a minimalistic style can create an open and welcoming atmosphere for customers. - **Natural Product Offerings:** Integrating natural ingredients in products can appeal to consumers who prioritize health and wellness. ### Sectors Adopting This - **Food and Beverage:** Companies in the food and beverage industry can utilize a vintage or minimalistic branding approach to stand out among competitors. - **Retail:** Retailers can incorporate natural, organic products in their inventory and use minimalistic store designs to create a unique shopping experience. - **Health and Wellness:** Health and wellness brands can benefit from using natural ingredients and vintage branding to convey a message of authenticity and purity. ## Related on Trend Hunter - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Multi-Benefit Wellness Beverages](https://www.trendhunter.com/trends/multifunctional-juices.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Herbaceous Juice Beverages](https://www.trendhunter.com/trends/jamulogy.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md) - [Premium Next-Gen Juices](https://www.trendhunter.com/trends/loom.md)