# Malleable Electric Mixers Jug by Chiara Goose Gustinelli Lets You Beat Batter Away from the Bowl By Amelia Roblin | Published 2011-12-14 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/jug-by-chiara-goose-gustinelli References: [behance.net](http://www.behance.net/gallery/JUG/910169) Baking is a very involved process that often requires one to multitask. This can be difficult when so many recipe steps demand even more than attention, but a [hand to scoop and stir repeatedly](https://www.trendhunter.com/trends/hotel-chocolat-velvetiser). A concept called Jug by Chiara Goose Gustinelli has the potential to make food preparation a little simpler. Even though another appliance has been brought into the mix, this one helpfully functions hands-free. The shape of the [culinary power tool](https://www.trendhunter.com/trends/original-stand-mixer) was adapted from the form of a pitcher, complete with a handle and a flat base so that it can be placed on the counter top securely. A single whisk has been attached to the machine in the manner of a drill bit. Most importantly, Jug by Chiara Goose Gustinelli has been designed with a bendable beater, allowing the mixing to continue even when the contraption has been placed upright. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 32% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **Hands-free Kitchen Appliances:** Opportunity to design innovative kitchen appliances that can assist in food preparation without requiring manual effort. - **Multitasking Culinary Tools:** Potential for developing kitchen tools that can perform multiple functions simultaneously, enhancing efficiency during food preparation. - **Adapted Design for Culinary Power Tools:** Possibility to create culinary power tools with modified shapes and features that optimize usability and convenience. ### Where This Applies - **Kitchen Appliance Manufacturing:** Potential for the kitchen appliance manufacturing industry to create innovative hands-free appliances. - **Culinary Tool Manufacturing:** Opportunity for culinary tool manufacturers to design multitasking tools that can improve efficiency in the kitchen. - **Product Design and Engineering:** Potential for product design and engineering firms to develop adapted designs for culinary power tools that enhance usability and functionality. ## Related on Trend Hunter - [Sustainable Kitchen Mixers](https://www.trendhunter.com/trends/remix.md) - [Telescoping Component Kitchen Appliances](https://www.trendhunter.com/trends/hybrid-kitchen-aid.md) - [Ultra-Modern Spiral Stand Mixers](https://www.trendhunter.com/trends/ooni-halo-pro-spiral-mixer.md) - [Induction Cooking Smart Mixers](https://www.trendhunter.com/trends/kenwood-cooking-chef.md) - [Smart Stand Mixers](https://www.trendhunter.com/trends/ge-profile-smart-mixer.md) - [Industrial Design Blenders](https://www.trendhunter.com/trends/jar-blender.md) - [Cordless Kitchen Multi-Tools](https://www.trendhunter.com/trends/kitchen-multi-tool.md) - [Kitchen Multi-Tool Attachments](https://www.trendhunter.com/trends/kitchen-multitool-attachments.md) - [High-End Stand Mixers](https://www.trendhunter.com/trends/original-stand-mixer.md)