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# Judicial Lingerie
Japanese 'Jury System Bra'

By Cecilia Biemann | Published 2008-11-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/judicial-lingerie-japanese-jury-system-bra
References: [coolbuzz.org](http://www.coolbuzz.org/entry/jury-system-bra-judicial-awareness-with-a-cup-of-surprise/)

This glamorous [gold](https://www.trendhunter.com/trends/sculptural-jewelry-piece) “Jury System Bra” was created by [Lingerie makers](https://www.trendhunter.com/trends/syrn) Triumph International in celebration of Japan’s new judicial system.

The campaign was designed to raise awareness about the [new juror system](https://www.trendhunter.com/trends/underaware) that starts in Japan on May 21, 2009.

The scales of the bra certainly do the model justice, so I’m betting that this will be a very effective campaign.

Does anyone else think of the Libra star sign before they think of justice when they see those scales?

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 63% | Activity: 74% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear)

## Key Themes

### What's Driving This Trend

- **Legal Fashion:** The use of fashion in promoting legal awareness, such as Triumph International's 'Jury System Bra'.
- **Cultural Awareness Lingerie:** The use of lingerie to promote awareness of cultural events - in this case, Japan's new judicial system.
- **Awareness Campaign Lingerie:** The use of lingerie to raise awareness of social or political events or changes.

### Who This Affects Most

- **Fashion and Apparel Industry:** The use of innovative fashion pieces for promoting social and political awareness.
- **Marketing and Advertising Industry:** The use of creative marketing campaigns, such as Triumph International's 'Jury System Bra'.
- **Legal Industry:** The use of disruptive fashion and marketing campaigns to promote awareness and understanding of legal systems and changes.

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