# Vegan-Friendly Prepackaged Desserts These New Jude’s Vegan Products Include Four Offerings By Michael Hemsworth | Published 2020-11-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/judes-vegan-products References: [foodbev](https://www.foodbev.com/news/judes-debuts-new-custards-and-vegan-ice-cream-products/) & [judes](https://www.judes.com) These new [Jude’s](https://www.trendhunter.com/trends/judes-plant-based-mint-chocolate) vegan products have been announced by the brand in the UK to offer consumers with an alternative way to indulge their sweet tooth this holiday season. The products include two new custards in Belgian Chocolate and Madagascan Vanilla flavors as well as two new [vegan ice creams](https://www.trendhunter.com/trends/2025-dairy-free-decadence-series) in Vegan Cookie Dough Brownie and Salted Caramel Vegan Minis. The products all feature an accessible profile that is well-priced and calorie-conscious for consumers to appreciate. Managing Director of [Jude's Chow](https://www.trendhunter.com/trends/judes-plantbased-chocolate-shake) Mezger boasted about the release of the new Jude’s vegan products saying, "We are excited to be releasing our new range of custards in two brilliant flavors: Madagascan vanilla and Belgian chocolate. We saw a gap in the market for a premium ambient custard and so we’ve made ours using the best available ingredients to be as creamy and delicious as possible. Made with real bourbon vanilla and Belgian chocolate, these custards are designed to be served hot or cold and either on their own or with your favorite winter puddings.” ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 12% | Activity: 25% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Vegan Desserts:** Opportunity for creating innovative and indulgent vegan dessert options to cater to the growing demand for plant-based alternatives. - **Prepackaged Products:** Disruptive innovation opportunity lies in developing convenient and easily accessible prepackaged desserts that meet the needs of busy consumers. - **Health-conscious Sweets:** Chance to create low-calorie and guilt-free dessert options that appeal to health-conscious consumers without compromising on taste. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore creating a wide range of vegan-friendly dessert options to meet the changing dietary preferences of consumers. - **Packaging:** Innovative packaging solutions can be developed to enhance the convenience and shelf life of prepackaged vegan desserts. - **Dairy Alternatives:** The dairy alternatives industry can capitalize on the growing demand for vegan products by creating delicious and creamy plant-based custards and ice creams. ## Related on Trend Hunter - [Minty Plant-Based Ice Creams](https://www.trendhunter.com/trends/judes-plant-based-mint-chocolate.md) - [Vegan-Friendly Frozen Dessert Products](https://www.trendhunter.com/trends/ice-cream-range.md) - [Traditional Plant-Based Puddings](https://www.trendhunter.com/trends/brakes.md) - [Vegan-Friendly Canned Custards](https://www.trendhunter.com/trends/plantbased-custard.md) - [Vegan Dessert Chain Menus](https://www.trendhunter.com/trends/veganuary-2024.md) - [Canned Carbon-Negative Milkshakes](https://www.trendhunter.com/trends/judes-plantbased-chocolate-shake.md) - [Mini Plant-Powered Desserts](https://www.trendhunter.com/trends/plant-powered-dessert.md) - [Easily Enjoyed Pudding Products](https://www.trendhunter.com/trends/premier-foods-products.md) - [Vegan-Friendly Dessert Bases](https://www.trendhunter.com/trends/comprital-pure-vegan.md)