# Celebspearean Broadway Will Jude Law as Hamlet Attract Younger Audiences? By wang fangqing/ Frances Wang | Published 2009-09-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/judelawhamlet References: [nytimes](http://www.nytimes.com/2009/09/06/theater/06lyal.html?pagewanted=all) & [hamletbroadway](http://www.hamletbroadway.com/) After being interpreted by different [great actors](https://www.trendhunter.com/trends/paradigme-fragrance) in the past century, the ghost of Shakespeare’s suffering Danish prince somehow picked Jude Law as his facade in 2009, aiming to get young audiences back from [Facebook](https://www.trendhunter.com/trends/rival-peak) and PS2. The 12-week successful performances in London from May to August proved Mr. Law, a key role to attract young audiences, is a perfect choice. As a break before moving to Broadway in mid-September, he and the other cast members, including Guru Mbatha-Raw as Ophelia, are now playing at Hamlet’s homeland - Kronborg Castle in Elsinore, Denmark. The 6-week performance even had the presence of the real-life prince of Denmark, Frederik, on the opening night. Jude Law is no stranger to the stage. His theater experience includes "’Tis Pity She’s a Whore” and “Dr. Faustus.” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 28% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Celebrity Casting:** Using well-known actors to attract new or younger audiences to classic productions. - **Site-specific Theater:** Performing plays in nontraditional venues, like castles or public spaces, to enhance the theatergoing experience. - **Theater Tourism:** Bringing performances to historical or cultural sites to attract visitors and create unique experiences. ### Who This Affects Most - **Entertainment:** Looking for new ways to engage audiences through live theater performances and create memorable experiences. - **Tourism:** Exploring the potential of incorporating theater performances into cultural or historical tours. - **Marketing/advertising:** Using celebrity casting and site-specific performances as innovative ways to attract new or younger audiences to classic productions. ## Related on Trend Hunter - [Avant-Garde Theatrical Experiences](https://www.trendhunter.com/trends/avantgarde-theatrical-experience.md) - [Unique Immersive Theater Experiences](https://www.trendhunter.com/trends/sleep-no-more.md) - [Shakespearean Whisky Collections](https://www.trendhunter.com/trends/macbeth-act-ii.md) - [Archaeological Protection Initiatives](https://www.trendhunter.com/trends/curtain-playhouse.md) - [Theater Set-Inspired Puzzle Kits](https://www.trendhunter.com/trends/lego-hamilton-musical.md) - [Modernized Fluid College Buildings](https://www.trendhunter.com/trends/john-jay-college.md) - [Sci-Fi Series Broadway Adaptations](https://www.trendhunter.com/trends/the-first-shadow.md) - [Cinematic Music Experiences](https://www.trendhunter.com/trends/cinematic-music-experiences.md) - [Holiday Dog Mascot Decorations](https://www.trendhunter.com/trends/hamlet-on-the-hutch.md)