# Mod Metallic Fashion Campaigns The Jucca Fall/Winter 2014 Advertisements Feature Glossy Colors By Jordy E | Published 2014-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jucca-fallwinter-2014 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/08/lucy-evans-for-jucca-fw-1415-campaign.html) & [jucca](http://www.jucca.com) The Jucca Fall/Winter 2014 campaign plays up on [metallic color schemes](https://www.trendhunter.com/trends/auteur-studios-fall-2025). At the center of these advertisements is model Lucy Evans who posed earnestly before the camera, letting on little emotion as she stared ahead without the slightest hint of a smile. Matching the glossy skirt sported by Evans in these images are [chipped urban street lamps](https://www.trendhunter.com/trends/ugg-autumn-winter-2025). The shiny tones are again present in a [striped orange top](https://www.trendhunter.com/trends/khaotique-noir) which speaks to Jucca's daring will to pair unlikely pieces with little in common. Cinching in this Jucca ensemble at the waist is a purple and blue-lined belt. The athletic piece speaks to what's in store within the current Jucca collection as its signifies the many unusual elements at play. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 38% | Activity: 23% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Metallic Color Schemes:** Opportunity for fashion brands to incorporate metallic color schemes into their campaigns, creating a futuristic and visually captivating aesthetic. - **Pairing Unlikely Pieces:** Opportunity for fashion designers to experiment with unconventional pairings, creating unexpected and bold fashion statements. - **Athletic-inspired Accessories:** Opportunity for fashion accessory brands to incorporate athletic-inspired elements into their designs, merging sporty and chic aesthetics. ### Who This Affects Most - **Fashion:** Fashion brands can leverage metallic color schemes to create innovative and eye-catching campaigns that attract and engage consumers. - **Design:** Fashion designers can push boundaries by pairing unlikely pieces, creating unique and trend-setting fashion collections. - **Fashion Accessories:** Fashion accessory brands can tap into the athletic-inspired trend by designing accessories that combine sporty elements with high-fashion aesthetics. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)