# Beer-Pouring Party Billboards JUBEL Made a Billboard That Pours Pints Invites People in to Party By Laura McQuarrie | Published 2024-01-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jubel-billboard References: [famouscampaigns](https://www.famouscampaigns.com/2024/01/jubel-throws-an-epic-secret-party-behind-a-billboard/?utm_source=rss&utm_medium=rss&utm_campaign=jubel-throws-an-epic-secret-party-behind-a-billboard)  Inspired by an [iconic billboard campaign](https://www.trendhunter.com/trends/a-lovely-day) from [Carlsberg](https://www.trendhunter.com/trends/taxi-driver), JUBEL set up a billboard that pours pints and doubles as a gateway to a secret party. The brand's Definitely the Best Poster in the World was set up to [bring people together](https://www.trendhunter.com/trends/is-this-seat-taken-campaign) after the holidays, a time that can feel lonely after all of the gatherings with friends, family and co-workers enjoyed throughout December. To help people beat the winter blues, JUBEL covertly held a party on the third Thursday in January and despite being covert, the event exceeded expectations and reached the 100-person capacity within the first hour. The idea for a hidden door in a billboard that pours pints as entry tickets to an exclusive party came to the team at JUBEL during a casual brainstorming session at the Queen’s Head in Shoreditch. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 93% | Activity: 89% | Freshness: 21% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Billboards:** Innovative billboards that go beyond static images and engage viewers in unique ways. - **Secret Pop-up Events:** Exclusive events that are not publicly advertised, creating an air of mystery and intrigue for attendees. - **Creative Marketing Campaigns:** Unique strategies that capture attention and generate buzz through unconventional approaches. ### Sectors Adopting This - **Advertising:** Opportunities for advertisers to create memorable and immersive experiences through interactive billboards. - **Event Planning:** Elevated event experiences by hosting secret pop-up events that offer an element of surprise and exclusivity. - **Marketing and PR:** New avenues for brands and agencies to stand out by developing creative marketing campaigns that spark curiosity and generate excitement. ## Related on Trend Hunter - [Premium Beer Fountains](https://www.trendhunter.com/trends/la-fontana-di-peroni.md) - [Consumer-Focused Festive Billboards](https://www.trendhunter.com/trends/tell-us-your-tradition.md) - [Personalized Pint Pop-Ups](https://www.trendhunter.com/trends/world-of-guinness.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Digital Beer-Pouring Fireplaces](https://www.trendhunter.com/trends/miller-lites.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Rosé-Dispensing Billboards](https://www.trendhunter.com/trends/dispensing-billboard.md) - [Colleague-Connecting Pubs](https://www.trendhunter.com/trends/the-office.md)