# Metallic Rainbow-Colored Sneakers The JS Wings Hologram Shoes are Vibrantly Wild By Meghan Young | Published 2013-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/js-wings-hologram References: [hypebeast](http://hypebeast.com/2013/1/adidas-originals-by-jeremy-scott-js-wings-hologram) & [adidas](http://www.adidas.com/us/jeremy-scott/_/N-1z132gn) Jeremy Scott is back at it again, this time with the JS Wings Hologram. Reworking the now classic piece of footwear, the JS Wings Hologram has been given a [metallic rainbow makeover](https://www.trendhunter.com/trends/1-low-method-of-make-v3). As flashy as ever, the sneakers bring a pop of color to the dark winter days. Recently showcased in the adidas Originals by Jeremy Scott 2013 Spring/Summer lookbook, the JS Wings Hologram is set to hit the market at the end of this month. Although the upper appears to be home to a multitude of hues, the official color code is stipulated to be supplier color, regal purple and black. Complete with a [translucent speckled sole](https://www.trendhunter.com/trends/fear-colorway-1) and the [two signature wings](https://www.trendhunter.com/trends/karintha-sequin) on either side, the JS Wings Hologram are wild. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 87% | Activity: 89% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Metallic Rainbow-colored Sneakers:** Disruptive innovation opportunity: Creating metallic rainbow-colored sneakers to bring vibrancy and uniqueness to the footwear market. - **Hologram Sneakers:** Disruptive innovation opportunity: Incorporating hologram technology into sneakers to create visually striking and futuristic footwear designs. - **Translucent Speckled Soles:** Disruptive innovation opportunity: Developing translucent speckled soles for sneakers to introduce an element of surprise and playfulness in the footwear industry. ### Who This Affects Most - **Footwear:** Disruptive innovation opportunity: Introducing innovative designs and materials in the footwear industry, such as metallic rainbow colors and hologram technology. - **Fashion:** Disruptive innovation opportunity: Reinventing traditional fashion trends by incorporating unexpected elements like hologram technology and translucent speckled soles in clothing and accessories. - **Sports Retail:** Disruptive innovation opportunity: Offering unique and eye-catching sneakers with metallic rainbow colors and translucent speckled soles to attract sports enthusiasts and fashion-conscious consumers. ## Related on Trend Hunter - [Minimal Collaborative Leather Sneakers](https://www.trendhunter.com/trends/jeremy-scott-and-adidas.md) - [Collaborative Dynamic Bright Sneakers](https://www.trendhunter.com/trends/jellyfish-sneaker.md) - [Jellyfish-Inspired Sneakers](https://www.trendhunter.com/trends/pharrell-williams-and-adidas-originals.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Stealthy Iridescent Sneakers](https://www.trendhunter.com/trends/arctic-night.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Thematic Ombre-Effect Sneakers](https://www.trendhunter.com/trends/wicked-hightop-sneakers.md) - [Metallic Silver-Tinged Sneakers](https://www.trendhunter.com/trends/1-low-method-of-make-v3.md) - [Sporty Dynamic Futuristic Footwear](https://www.trendhunter.com/trends/vol-9.md)