# Bold Typography Sneakers The JS P-Letters Shoe by Jeremy Scott Boast Blown-Up Branding By Meghan Young | Published 2013-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/js-pletters References: [hypebeast](http://hypebeast.com/2013/1/adidas-originals-by-jeremy-scott-js-p-letters-leather) & [adidas](http://www.adidas.com/) Going down a more graphic route, the JS P-Letters are a pair of sneakers that embrace the art of typography. Unlike the [JS Wings Hologram](http://www.trendhunter.com/trends/js-wings-hologram) shoe, these bad boys are a lot more simpler but just as bold. Part of the adidas Originals by Jeremy Scott Spring/Summer 2013 collection, the JS P-Letters boast blown up branding. Essentially, the word 'ADIDAS' is scrawled across the entire surface of both shoes. The Trefoil logo also makes an appearance on their sides and tongues. Designed by none other than Jeremy Scott himself, the JS P-Letters is a classic midtop adhering to adidas' iconic black and white colorway. Only 86 of the JS P-Letters were put into production. Available in mid-February, those who want it should pre-order it as soon as possible. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 32% | Activity: 44% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Bold Typography:** Utilizing blown-up branding and typography in product design to create visually striking and impactful products. - **Graphic Route:** Exploring the use of bold and visually engaging graphic designs in fashion and footwear. - **Limited Edition Production:** Creating scarcity and exclusivity by producing a limited number of products. ### Who This Affects Most - **Fashion Retail:** Integrating bold typography and graphic designs in clothing, footwear, and accessories to attract fashion-forward consumers. - **Advertising and Marketing:** Utilizing blown-up branding and typography to create attention-grabbing and memorable advertising campaigns. - **Collectibles and Sneaker Culture:** Catering to the demand for limited edition sneakers among sneaker enthusiasts, collectors, and resellers. ## Related on Trend Hunter - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Minimal Collaborative Premium Footwear](https://www.trendhunter.com/trends/superstar-made-in-germany.md) - [Minimal Chunky Classic Sneakers](https://www.trendhunter.com/trends/made-in-germany-superstar.md) - [Off-White Chunky Joint Sneakers](https://www.trendhunter.com/trends/prime-x-20.md) - [90s-Inspired Bulky Skateboard Sneakers](https://www.trendhunter.com/trends/stan-smith-xlg.md) - [Collaborative Dynamic Bright Sneakers](https://www.trendhunter.com/trends/jellyfish-sneaker.md) - [Minimal Joint Lifestyle Sneakers](https://www.trendhunter.com/trends/collaborative-samba.md)