# Adaptive Workout Programs JRNY By Bowflex Customizes Workouts for All Capabilities By Laura McQuarrie | Published 2021-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jrny-by-bowflex References: [wellandgood](https://www.wellandgood.com/best-new-wellness-tech-ces-2021/) & [bowflex](https://www.bowflex.ca/en-ca/jrny.html) Shown at CES 2021, JRNY by [Bowflex](https://www.trendhunter.com/trends/bowflex-results-series-1090) creates an experience that gives people the ability to customize their workouts. The adaptive experience unfolds with a JRNY Membership and on a smart device or touchscreen for [connected pieces of equipment](https://www.trendhunter.com/trends/connected-gym-ecosystem) like the brand's treadmill, elliptical or bike. The system is designed to create [tailor-made workouts](https://www.trendhunter.com/trends/strava-instant-workouts) that keep people on track, progressing and challenged. While people sometimes find themselves bored or reaching a plateau after doing their regular routines for a while, JRNY automatically adapts daily workouts so that they get more difficult as users become more physically fit. At a time when people are primarily working out from home, the experience also gives people the change to virtually escape by exploring 25 worldwide destinations during their workouts. Image Credit: Bowflex ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 80% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Adaptive Workout Programs:** Fitness companies should invest in AI-powered adaptive workout programs to personalize fitness regimes based on user preferences and progress. - **Virtual Fitness:** Fitness companies can leverage virtual reality technology to create immersive experiences and transport users to different parts of the world during their workouts. - **Connected Fitness:** Fitness equipment manufacturers can capitalize on the trend towards connected fitness by developing smart, touchscreen-enabled equipment that integrates with personalized workout programs. ### Industries Being Reshaped - **Fitness:** Fitness companies can disrupt the market by incorporating AI and VR technologies to create personalized, immersive workout experiences that keep users engaged and motivated. - **Technology:** As fitness becomes increasingly digital, technology companies can seize the opportunity to develop smart devices, software, and sensors that enhance the overall fitness experience. - **Consumer Electronics:** Consumer electronics companies can differentiate themselves in the crowded marketplace by partnering with fitness equipment manufacturers to create innovative, connected devices that enable personalized workouts and immersive experiences. ## Related on Trend Hunter - [Personalized Rowing Companions](https://www.trendhunter.com/trends/ergatta-rowbot.md) - [Personalized AI Workouts](https://www.trendhunter.com/trends/smartgym.md) - [Personalized Fitness Plans](https://www.trendhunter.com/trends/obe.md) - [Personalized Fitness Tools](https://www.trendhunter.com/trends/smartfit.md) - [Family-Friendly Home Gyms](https://www.trendhunter.com/trends/aeke-k1-smart-home-gym.md) - [AI Fitness Coaches](https://www.trendhunter.com/trends/jim-ai-personal-trainer.md) - [AI-Powered Workout Apps](https://www.trendhunter.com/trends/fitmachine.md) - [Modular Smart Gyms](https://www.trendhunter.com/trends/fittransformer.md) - [Indoor Rowing Workout Platforms](https://www.trendhunter.com/trends/indoor-rowing-workout.md)