# Clean-Beauty Luxury Bath Lines J.R. Watkins Debuted a Premium Line of Bath Products with Ulta.com By Grace Mahas | Published 2020-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jr-watkins References: [jrwatkins](https://jrwatkins.com/?G) & [jrwatkins](https://jrwatkins.com/?G) Renowned natural remedy company J.R. Watkins recently expanded its product line. The series includes the revolutionary Hand Elixir as well as a bath line with three different categories - AWAKEN to revitalize the sense, DETOX to clear your mind, and SLEEP to calm and relax the body. The Hand Elixir is naturally derived and is a no-rinse hand cleanser that's ultra-moisturizing for smoother and softer hands. It's available in three invigorating aromas including [Oud](https://www.trendhunter.com/trends/beginner-friendly-oud-fragrances), [Hemp](https://www.trendhunter.com/trends/hemp-club-c-revenge-and-beatnik-slide-for-fall) Flower, and Rosewater. The bath line, on the other hand, includes four high-quality products including the Bath Elixir, Creamy Body Wash, Aromatherapy In-Shower Mist, and the Sugar Body Polish in the above-mentioned categories. The collection will be available on both [Ulta](https://www.trendhunter.com/trends/skincare-retail).com and Jrwatkins.com and in select Ulta retailers on March 15th. Image Credit: J.R. Watkins ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 63% | Activity: 67% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Clean Beauty Bath Products:** The growing trend of clean beauty products provides an opportunity for expansion in the bath product industry with naturally derived and eco-friendly ingredients. - **Sensory Bath Experience:** As consumers search for new ways to relax and destress, bath products that feature aromatherapy and mood-boosting scents can provide a disruption in the traditional bath and body industry. - **Convenience Bath Products:** The emerging trend of no-rinse and multi-use bath products provides an opportunity for innovation in the bath industry, with products that reduce water usage and promote sustainability. ### Where This Applies - **Clean Beauty Industry:** As consumers become more conscious of the ingredients used in their beauty products, the clean beauty industry has an opportunity to expand by offering eco-friendly and natural bath products. - **Aromatherapy Industry:** With the growing trend of sensory experiences, the aromatherapy industry has an opportunity to expand into the bath and body space with products that promote relaxation and self-care. - **Sustainable Beauty Industry:** As consumers become more environmentally conscious, the sustainable beauty industry has an opportunity to expand through the promotion of water-saving and eco-friendly bath products. ## Related on Trend Hunter - [Indulgent Bathing Rituals](https://www.trendhunter.com/trends/honey-bath-collection.md) - [Luxury Bathing Ranges](https://www.trendhunter.com/trends/baina-1.md) - [Transformative Bath Collections](https://www.trendhunter.com/trends/rituals-alchemy-collection.md) - [Low-Cost Luxury-Inspired Cosmetics](https://www.trendhunter.com/trends/everyday-luxuries-collection.md) - [Restorative Aromatic Bath Products](https://www.trendhunter.com/trends/dr-teals-products.md) - [Rejuvenating Springtime Cosmetics](https://www.trendhunter.com/trends/tree-hut-in-bloom-collection.md) - [Exclusive Skincare Retail Expansions](https://www.trendhunter.com/trends/skincare-retail.md) - [Mineral-Rich Bath Salts](https://www.trendhunter.com/trends/bath-therapy.md) - [Purifying Essential Oils](https://www.trendhunter.com/trends/aluxury.md)