# Romantic Train Hand Straps JR East Set Up Heart-Shaped Hand Straps on Trains for Valentines By Laura McQuarrie | Published 2014-03-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jr-east References: [en.rocketnews24](http://en.rocketnews24.com/2014/02/10/jr-east-putting-on-love-handles-for-valentines-day/) & [facebook](https://www.facebook.com/photo.php?fbid=622211124495070&set=a.363054367077415.77193.329855170397335&type=1&stream_ref=10) The [East Japan Railway Company](https://www.trendhunter.com/trends/e10-shinkansen) ([JR East](https://www.trendhunter.com/trends/small-bullet-trains)) is known for trying to encourage romance on its trains and it came up with another stunt for Valentine's Day this year. On its Keiyo Line, JR East installed just two heart-shaped hand straps, one pink and one blue, which would hopefully inspire two passengers to strike up a conversation with one another. Before Valentine's Day this year, JR East posted an announcement on [Facebook](https://www.trendhunter.com/trends/hardees-show-us-your-meemaws), letting people know that they should keep their eyes peeled for these romantic hand straps. Although a few people responded that holding onto these straps would just make them feel uncomfortable, most people were receptive to the idea, especially since the novel straps will only be around for a short period of time. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 11% | Activity: 38% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Romantic Train Hand Straps:** Opportunity for transportation companies to incorporate romantic elements that encourage interaction and connection among passengers. ### Sectors Adopting This - **Railway Transportation:** Potential for railway companies to create unique and memorable experiences on trains, fostering customer loyalty and attracting new passengers. ## Related on Trend Hunter - [Romantic Branded Cafe Products](https://www.trendhunter.com/trends/starbucks-japan-valentines-day-collection.md) - [Valentine's Day Transit Activations](https://www.trendhunter.com/trends/free-union-station-flowers.md) - [Themed Heart-Shaped Chips](https://www.trendhunter.com/trends/japanese-snack-brand-calbee.md) - [Limited-Edition V-Day Snack Boxes](https://www.trendhunter.com/trends/valentines-delights-box.md) - [Romantic Japanese Snack Boxes](https://www.trendhunter.com/trends/valentines-daythemed1.md) - [Romantic Cafe Accessories Ranges](https://www.trendhunter.com/trends/starbucks-japan-valentines-day.md) - [Enhanced Safety Bullet Trains](https://www.trendhunter.com/trends/e10-shinkansen.md) - [Romantic Indulgence Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-valentines-day-drinks.md) - [Valentine’s Day Shower Products](https://www.trendhunter.com/trends/strawberry-heart.md)