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# Immersive Wellness Experiences
JPA Design Unveils the 'Afterglow Frequencies' Experience in London

By Alpha Kilo | Published 2025-10-02 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/jpa-design
References: [jpadesign](https://jpadesign.com/)

![Immersive Wellness Experiences](https://cdn.trendhunterstatic.com/thumbs/583/jpa-design.jpeg)

JPA Design, an award-winning design studio known for its pioneering approach to wellness-led interiors in transportation and lifestyle sectors, transforms its East London studio into an immersive experience for London Design Festival 2025.

At the heart of the experience is Afterglow Frequencies, a multi-sensory installation simulating the body’s circadian rhythm through light and sound. Guests journey through two distinct zones, Sunset and Sunrise, designed to guide them from rest to revitalisation. Sunset offers a dimly lit, contemplative environment focused on stillness and inward reflection. From there, guests gradually transition into Sunrise, where energising biodynamic light and rhythmic soundscapes evoke a sense of renewal and awakening.

Beyond the installation, JPA Design is also hosts a focused exhibition spotlighting select wellness innovations, including the Afterglow private jet concept, a prototype wellness light-therapy lamp, and a new range of sustainable aviation comfort products. Sketches, models, and process visuals offer a glimpse into the studio’s industry-leading approach to human-centred design. The preview of the new wellness light-therapy lamp, in particular, developed with Owl+Lark, showcases the prototype of a soon-to-come product that is designed around the sun cycle to support circadian rhythm.

As JPA continues to reimagine environments across aviation, hospitality, and beyond, the installation offers a powerful demonstration of how spaces can become sanctuaries of restoration. Afterglow Frequencies is a live expression of JPA’s design ethos: immersive, restorative, and grounded in wellness principles adapted for spaces in motion.

Image Credit: JPA Design

## Trend Insights (Trend Hunter)

- Score: 7.4/10
- Popularity: 93% | Activity: 78% | Freshness: 51%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Multi-sensory Wellness Experiences:** Multi-sensory wellness installations like Afterglow Frequencies create individualized journeys harnessing light and sound to replicate natural circadian rhythms.
- **Wellness-driven Design:** Architectural approaches prioritizing wellness principles transform traditionally utilitarian spaces into sanctuaries of rejuvenation and reflection.
- **Sustainable Comfort Products:** The integration of sustainability into comfort products reveals a move towards eco-conscious designs that advance wellness principles.

### Sectors Adopting This

- **Aviation:** Aviation industries benefit from wellness-led designs that emphasize passenger comfort and incorporate circadian rhythm-aligned experiences.
- **Hospitality:** In the hospitality sector, immersive wellness experiences redefine guest engagement by creating environments focused on relaxation and renewal.
- **Product Design:** Innovations in product design, such as wellness-focused lighting products, highlight the potential for consumer goods to enhance daily well-being.

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