# Real-Time Digital Payment Platforms JP Morgan Launches New Payments Product 'Request for Pay' By Niko Pajkovic | Published 2021-08-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/jp-morgan References: [paymentscardsandmobile](https://www.paymentscardsandmobile.com/jp-morgan-launches-request-for-pay-real-time-payments-product/) & [jpmorgan](http://jpmorgan.com) [JP Morgan](https://www.trendhunter.com/trends/chase), a multinational investment bank and financial services company, has announced the launch of a [real-time payments platform](https://www.trendhunter.com/trends/smooth-commerce) called 'Request for Pay.' The company intends for the new platform to handle [global digital payments](https://www.trendhunter.com/trends/apay), providing it a competitive edge within the crowded investment bank space. The new product will allow clients to send out payment requests to the bank's massive contact lists of retail clients who use its app or website. This means that clients can cut the time and cost it takes for those companies to get paid. “Our job is to give multiple different payment types so corporates and merchants can provide the right options to their customers,” said JP Morgan's global head of real-time payments, Cyrus Bhathawalla. Image Credit: JP Morgan ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 26% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Real-time Payment Solutions:** The era of real-time payment solutions has taken off – with digital payment platforms evolving for B2B, B2C, and P2P transactions. - **Request for Pay Service:** ‘Request for Pay Service’- a tailored digital integration launched by JP Morgan, promises to simplify the bill payment collection process. - **Contactless Payment Systems:** The use of Contactless Payment Systems has increased due to the COVID-19 pandemic, and has enabled seamless digital payments integration in retail and e-commerce settings. ### Sectors Adopting This - **Financial Technology:** The Financial Technology industry, particularly payment systems, can tap the growing demand for real-time payment solutions and cater to the evolving needs of the customers. - **E-commerce:** E-commerce businesses could leverage payment systems like Request for Pay to effectively manage cash flows, reduce payment processing times and enhance the overall customer experience. - **Retail:** Retail industry players who integrate contactless payment systems, like Request for Pay service, can optimize and automate payment processes to deliver simpler, more secure transaction experiences. ## Related on Trend Hunter - [Unified Payments Platforms](https://www.trendhunter.com/trends/payload.md) - [Real-Time Crypto Payments](https://www.trendhunter.com/trends/ramp.md) - [Personalized Payment Requests](https://www.trendhunter.com/trends/freedompay.md) - [Instant Payment Platforms](https://www.trendhunter.com/trends/paywint.md) - [App-Based Employee Payments](https://www.trendhunter.com/trends/instant-financial-1.md) - [AI-Powered Digital Banks](https://www.trendhunter.com/trends/revolut-2.md) - [Simplified Payment Platforms](https://www.trendhunter.com/trends/open-banking.md) - [Flexible Payment Features](https://www.trendhunter.com/trends/flexible-payments.md) - [Employee-Focused On-Demand Pay Apps](https://www.trendhunter.com/trends/ondemand-pay.md)