# Low-Sugar Sour Strip Candies JOYRIDE Sour Strips Have 80% Less Sugar Than Alternatives By Michael Hemsworth | Published 2024-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/joyride-sour-strips References: [snackandbakery](https://www.snackandbakery.com/articles/110701-joyride-launches-low-sugar-sour-strips) & [joyridesweets](https://www.joyridesweets.com/products/ryan-trahan-joyride-sour-strips-discovery-box)  [JOYRIDE](https://www.trendhunter.com/trends/berry-gummy-guppies) Sour Strips have been created in partnership with YouTuber Ryan Trahan as a series of sweet treats that boast a [better-for-you recipe](https://www.trendhunter.com/trends/passion-fruit-sour-gummy-stars) for kids and adults alike to enjoy. The product features the signature strip-style format that comes in four flavors including Strawberry, Green Apple, Blue Raspberry and Pink Lemonade, which are each [plant-based and naturally flavored](https://www.trendhunter.com/trends/wild-thingz). The candies have four-grams of sugar per serving with nine-grams of net carbs, eight-grams of fiber and 70-calories to make them permissible for macro-conscious consumers to try out. Chief Creative Officer Ryan Trahan spoke on the JOYRIDE Sour Strips saying, "I decided to work with Joyride because I love candy, but don’t love the way it makes me feel. I always dreamed of having my own snack brand, but only if it was able to address that. My goals aligned perfectly with JOYRIDE: make great candy without junk ingredient. I never thought I’d be able to say I eat candy every day and feel good about it, but after over a year of development with the innovative team at Joyride, here I am.” ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 80% | Activity: 93% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Low-sugar Sour Strip Candies:** JOYRIDE Sour Strips offer a better-for-you recipe with 80% less sugar, appealing to health-conscious consumers. - **Plant-based Sweet Treats:** JOYRIDE Sour Strips are plant-based and naturally flavored, catering to the growing demand for plant-based snacks. - **Macro-conscious Snacking:** JOYRIDE Sour Strips with four grams of sugar per serving, eight grams of fiber, and 70 calories, target macro-conscious consumers looking for guilt-free indulgence. ### Where This Applies - **Confectionery:** The low-sugar sour strip trend opens up opportunities for confectionery brands to develop healthier alternatives to traditional candies. - **Snack Foods:** The plant-based sweet treat trend creates room for snack food companies to explore innovative products that align with the growing plant-based food movement. - **Health and Wellness:** The macro-conscious snacking trend paves the way for health and wellness brands to create guilt-free snack options for health-conscious individuals. ## Related on Trend Hunter - [Zero-Sugar Fish Gummies](https://www.trendhunter.com/trends/berry-gummy-guppies.md) - [Flavorful Good-For-You Sour Gummies](https://www.trendhunter.com/trends/shameless-snacks.md) - [Low-Calorie Sour Gummy Candies](https://www.trendhunter.com/trends/sour-blobs1.md) - [Low-Sugar Sour Candies](https://www.trendhunter.com/trends/sour-blobs.md) - [Strip-Style Sour Candies](https://www.trendhunter.com/trends/sour-patch-kids-strips.md) - [Better-for-You Tropical Gummies](https://www.trendhunter.com/trends/sour-stars.md) - [Revamped Low-Sugar Candies](https://www.trendhunter.com/trends/smartsweets-products.md) - [Low Fat Iconic Snacks](https://www.trendhunter.com/trends/sour-punch-fan-favorites.md) - [Low-Sugar Plant-Powered Candies](https://www.trendhunter.com/trends/yumy-candy.md)