# Side Dish-Inspired Gummy Candies Joyride Potato Wedges Celebrate the State of Idaho By Michael Hemsworth | Published 2026-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/joyride-potato-wedges References: [snackandbakery](https://www.snackandbakery.com/articles/116166-joyride-celebrates-idaho-with-potato-shaped-gummies) & [joyridesweets](https://www.joyridesweets.com/)  The Joyride Potato Wedges have been developed by the better-for-you candy brand on the heels of the 50 States Challenge to celebrate the winner of the [social media campaign](https://www.trendhunter.com/trends/flavored-by-philly). The candy product pays homage to Idaho and its signature prowess for growing high-quality potatoes, and is being released in celebration of the reported 11,495 photos that fans posted to Instagram in 24-hours. This also saw a reported 2.6M+ viewers following the leaderboard to see who would come out on top with Idahoan consumers helping to set a Guinness World Record. The Joyride Potato Wedges are being exclusively offered via the brand's website in limited quantities at $25 for a five-pack and sees the [bite-sized gummies](https://www.trendhunter.com/trends/vandal-gummy-bears) flavored like huckleberry: the state's official fruit. Image Credit: Joyride ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 40% | Activity: 36% | Freshness: 90% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Regional Snack Tributes:** State-specific flavors and food references create space for brands to turn local pride into limited-edition products with strong collectible appeal. - **Social Challenge Commerce:** Campaign-driven product drops tied to fan participation suggest new ways for digital communities to influence product development and purchase urgency. - **Savory-inspired Sweets:** Unexpected formats like potato-shaped gummies point to growing consumer interest in playful candy concepts that blur familiar snack and dessert categories. ### Sectors Adopting This - **Confectionery:** Better-for-you candy brands are expanding beyond standard fruit shapes and flavors through novelty releases that combine wellness cues with cultural storytelling. - **E-commerce:** Direct-to-consumer exclusives give brands a controlled channel for scarcity-based launches that convert social buzz into measurable online sales. - **Tourism and Regional Branding:** Local agricultural icons and state symbols can become consumer product assets that reinforce destination identity beyond traditional travel marketing. ## Related on Trend Hunter - [Ultra-Comforting Potato Chips](https://www.trendhunter.com/trends/couch-potato-chips.md) - [Real Mashed Potato Campaigns](https://www.trendhunter.com/trends/real-mashed-potato.md) - [French Fry Ice Creams](https://www.trendhunter.com/trends/goodpop-fudge-n-vanilla-french-fry-pop.md) - [Fiber-Rich Low-Sugar Candies](https://www.trendhunter.com/trends/joyride-candy.md) - [Scandinavian-Style Potato Chips](https://www.trendhunter.com/trends/bonbons-potato-chips.md) - [Korean-Style Cheese Sticks](https://www.trendhunter.com/trends/potato-cheese-sticks.md) - [Playful Novelty Potato Products](https://www.trendhunter.com/trends/oreida-tater-tots.md) - [Beer-Battered Potato Side Dishes](https://www.trendhunter.com/trends/beer-battered-potato-waves.md) - [Nostalgic Reduced Sugar Candies](https://www.trendhunter.com/trends/joyride-candies.md)