# Wild Graphic Lookbooks The Joyrich S/S 2013 Collection is Unorthodox By Katie Pagnotta | Published 2013-01-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/joyrich-ss-2013 References: [highsnobette](http://www.highsnobette.com/news/2013/01/24/joyrich-springsummer-2013-look-book/) & [joyrich](http://joyrich.com/usa) The Joyrich S/S 2013 lookbook is a youthful exhibition of vivacious streetwear. The collection is filled with playful fashions for both men and women. Joyrich is label that doesn't shy away from outlandish patterns and designs. It embraces the crazy and its S/S 2013 collection is a full-on display of wild and exuberant prints. The vibrant and graphic-filled collection features patterned shorts, unisex baseball bombers, ruffled skirts, over-sized hoodies and crewneck sweaters. Highlights of the stylish compilation include, the bear-laden garments, the flashy floral numbers and the wildly fun play on a graffiti-style sensory print adorned on dresses and pull-overs. The Joyrich Spring/Summer 2013 lookbook is playful, hip and an explosion of apparel with bold prints and patterns. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Graphic Streetwear:** The popularity of bold and playful streetwear is growing, presenting an opportunity for companies to experiment with unique patterns and designs in their apparel. - **Unisex Fashion:** As gender-neutral fashion continues to become more mainstream, businesses can create unisex pieces like baseball bombers that serve a wider audience. - **Patterned Apparel:** Consumers are gravitating towards graphic-filled collections, leaving room for companies to create unique patterned apparel like sensory print adorned dresses and pull-overs. ### Sectors Adopting This - **Fashion Retail:** Retailers can capitalize on the trend of graphic streetwear by including more bold and playful designs in their stores. - **Apparel Manufacturing:** Manufacturers that are able to create unique and trend-inspired patterns in their apparel can differentiate themselves in an increasingly competitive industry. - **E-commerce:** The demand for trendy clothing is high, allowing e-commerce retailers to thrive by providing consumers with easy and convenient access to the latest apparel trends. ## Related on Trend Hunter - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Vibrant Bold Collections](https://www.trendhunter.com/trends/bruceglen.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md)