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# Progression-Themed Narrative Fashion
Out Legacy Drops the Joyous Reunion Capsule for Spring 2020

By Amy Duong | Published 2019-06-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/joyous-reunion
References: [hypebeast](https://hypebeast.com/2019/6/our-legacy-spring-2020-presentation)

Swedish fashion label Our Legacy unveils its Joyous Reunion collection for the [Spring 2020 season](https://www.trendhunter.com/trends/transition-collection) during Paris Fashion Week. The collection is comprised of designs that are inspired by multiple different social movements that are centered on pushing societal standards in a progressive manner.

The overall enlightening approach ensures that the pieces embody the same energy as the social progression through a series of unique craft methods that challenge the connection between tradition and progression. The brand's creative director Cristopher Nying explains that “As we become more enlightened, there is a disconnect between tradition and progression. This collection is inspired by that disconnect, and the social movements who push boundaries, whether it is the anti-war demonstrations, the sexual liberation or the birth of funk."

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 31% | Activity: 1% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Progression-themed Narrative Fashion:** The trend of using fashion as a platform to promote progressive social movements and ideologies, to connect with like minded individuals and raise awareness on a large scale.
- **Unique Craft Methods:** The trend of utilizing unconventional and unique craft methods to create fashion designs that challenge traditional standards and inspire creativity.
- **Challenging Tradition and Progression:** The trend of exploring the relationship between tradition and progression, and examining how these two concepts can coexist or be disrupted for growth and change.

### Industries Being Reshaped

- **Fashion:** There is an opportunity for fashion brands to use their platform to promote progressive social movements and ideologies by incorporating unique craft methods that challenge tradition and empower the wearer.
- **Art and Design:** Artists and designers can explore how tradition and progression interact in their creative work, using unconventional craft methods to push boundaries and spark social change.
- **Social Activism:** There is an opportunity for social activists to use fashion as a tool for communication and awareness, inspiring others to embrace progressive ideas and joining movements that push boundaries.

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