# Tropical Ready-to-Sip Lattes Starbucks Joyful Mango Earl Grey Tea Latte is at 7-Eleven in Japan By Michael Hemsworth | Published 2025-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/joyful-mango-earl-grey-tea-latte References: [soranews24](https://soranews24.com/2025/06/10/starbucks-japan-releases-a-joyful-mango-earl-grey-tea-latte-at-7-eleven/) & [starbucks.co.jp](https://www.starbucks.co.jp)  The [Starbucks Joyful](https://www.trendhunter.com/trends/earl-grey-flower-tea-latte) Mango Earl Grey Tea Latte is the brand's latest addition to its chilled cup range of refreshments that allow consumers to enjoy a wide range of refreshment options without having to head to their nearest cafe. The drink was created in collaboration with [Suntory](https://www.trendhunter.com/trends/chilled-matcha-brulee-latte) in Japan and is arriving at [7-Eleven](https://www.trendhunter.com/trends/springtime-beverage-lineup) locations for the summer season as a decidedly fruit-forward, flavorful beverage to enjoy. The drink is crafted with a blend of Earl Grey tea alongside mango juice that work well together as a juicy, tropical and light refreshment to enjoy in the heat. The Starbucks Joyful Mango Earl Grey Tea Latte is a limited time offering that's also vibrantly branded in order to catch the attention of shoppers this season. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 77% | Activity: 76% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-infused Tea Beverages:** Brands are experimenting by infusing traditional tea bases with exotic fruit flavors, creating a unique and refreshing drink option for consumers seeking novel taste experiences. - **Convenience Store Beverage Collaborations:** Limited-time collaborations between beverage brands and convenience stores are emerging as a strategic way to introduce innovative refreshments to a wide audience, capitalizing on convenience and impulse purchasing. - **Seasonal Beverage Offerings:** Season-specific beverages are becoming a key strategy for companies aiming to capture consumer interest with timely, limited-edition flavor profiles that align with seasonal tastes and preferences. ### Sectors Adopting This - **Ready-to-drink Beverage Industry:** The ready-to-drink sector continues to expand as consumers prioritize convenience and portability, offering an opportunity for innovative cross-category collaborations and new flavor introductions. - **Tea Industry:** The tea industry is seeing a surge in demand for fusion teas that blend traditional flavors with unconventional ingredients to cater to evolving consumer palates seeking refreshing new options. - **Convenience Store Retail:** Convenience store chains are becoming strategic partners for beverage companies, offering a platform for launching exclusive products that leverage foot traffic and immediate consumption trends. ## Related on Trend Hunter - [Chilled Tea Latte Drinks](https://www.trendhunter.com/trends/earl-grey-flower-tea-latte.md) - [Floral-Flavored Cafe Drinks](https://www.trendhunter.com/trends/royal-earl-grey-bouquet.md) - [Seasonal English-Inspired Beverages](https://www.trendhunter.com/trends/earl-grey-bouquet.md) - [Peachy Dessert Coffees](https://www.trendhunter.com/trends/peach-panna-cotta-and-earl-grey-tea-frappuccino.md) - [Sensorial Tea Lattes](https://www.trendhunter.com/trends/pique-moco-bouquet-tea-latte.md) - [Vacation-Themed Cafe Drinks](https://www.trendhunter.com/trends/resort-frappuccino.md) - [Vibrantly Hued Holiday Drinks](https://www.trendhunter.com/trends/starbucks-japan-joyful-medley.md) - [Green Tea Chai Lattes](https://www.trendhunter.com/trends/new-green-tea.md) - [Autumnal Japanese Tea Lattes](https://www.trendhunter.com/trends/japanese-black-tea-mousse-tea-latte.md)