# Crispy Creme-Filled Biscuits The New Joyfills Biscuits Come in a Variety of Sweet Varieties By Michael Hemsworth | Published 2018-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/joyfills-biscuits References: [foodbev](https://www.foodbev.com/news/mondelez-introduces-cadbury-and-oreo-joyfills-biscuit-range/) & [mondelezinternational](https://www.mondelezinternational.com) The Joyfills biscuits have been unveiled by [Mondelēz International](https://www.trendhunter.com/trends/oreo-creme-egg) as a lineup of sweet snacks that offer a new format of familiar products for kids and adults like to enjoy. The biscuits consist of a crispy exterior that is light, airy and filled with a creamy filling for a burst of additional flavor and texture. The snacks come in four variations including 'Joyfills Oreo Chocolate Caramel Creme,' 'Joyfills Oreo,' 'Joyfills Cadbury Choco Cookie Creme' and 'Joyfills Cadbury Milk Chocolate Creme.' Each of the snacks are focused on a lighter profile to make them ideal for enjoyment outside of the house without having to worry about feeling sluggish afterwards. The Joyfills biscuits will be available in the UK and will be supported by a multi-channel marketing campaign that will take place from August through the end of October. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 38% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Lighter Snack Formats:** Opportunity to innovate and create more crispy, filled biscuits with a lighter profile for on-the-go consumption. - **Multi-channel Marketing Campaigns:** Opportunity to develop creative marketing strategies across various channels to maximize product awareness and sales. - **Sweet Snacks for All Ages:** Opportunity to create new flavors and formats of sweet snacks that appeal to both kids and adults. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunities in creating new and exciting sweet snack products. - **Advertising and Marketing:** Disruptive innovation opportunities lie in developing creative and effective marketing campaigns for food products. - **Confectionery:** Disruptive innovation opportunities exist in introducing new flavors and formats of confectionery products. ## Related on Trend Hunter - [Easter-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-creme-egg.md) - [Chocolate-Paired Biscuit Snacks](https://www.trendhunter.com/trends/bahlsen-biscuit.md) - [Crispy Caramel Pastries](https://www.trendhunter.com/trends/caramelised-biscuit-yum-yums.md) - [Dessert Biscuit Breakfast Snacks](https://www.trendhunter.com/trends/belvita-duo-crunch-choco-hazelnut.md) - [Character-Styled Biscuit Snacks](https://www.trendhunter.com/trends/kinder-kinderini-biscuits.md) - [Premium Tea Time Biscuits](https://www.trendhunter.com/trends/foxs-fabulous-chocolatey-indulgent-creams-biscuits.md) - [Tasty Triple-Chocolate Biscuits](https://www.trendhunter.com/trends/mcvities-seriously-chocolatey-digestives.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-cookie-products.md) - [Indulgent Snack-Friendly Mini Biscuits](https://www.trendhunter.com/trends/mcvities-digestives-milk-chocolate-minis.md)