# Oat-Based Waffles Joyffles are Clean-Ingredient, Conveniently Packaged Gluten-Free Waffles By Laura McQuarrie | Published 2025-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/joyffles References: [specialtyfood](https://www.specialtyfood.com/news-media/news-features/member-press-releases/joyffles-to-debut-at-the-summer-fancy-food-show-2025-reinventing-the-waffle-%E2%80%94-one-oat-powered-bite-a/) & [joyffles](https://www.joyffles.com/product-page/banana-joyffle)  [Gluten-free waffles](https://www.trendhunter.com/trends/oaf-products) often struggle to match the convenience or deliciousness of their traditional counterparts, but Joyffles are oat-powered waffles that deliver the texture, flavor, and quick preparation busy people demand. These oat waffles, also free from dairy and soy, are rich in fiber and made for life on the go, thanks to tear-open packs of two that can be resealed. Joyffles are made in varieties like Apple Cranberry, Apple Cinnamon, Banana Chocolate Chip and Banana Walnut, each which real, wholesome and nutritious ingredients like chickpea flour, unsweetened apple sauce, flax and chia seeds. These snackable [oat-based waffles](https://www.trendhunter.com/trends/eggo-protein-waffles) are as appealing to kids as they are adults, especially since they get their sweetness naturally from fruit and contain no artificial ingredients. To enjoy, these [alternative waffles](https://www.trendhunter.com/trends/homestyle-power-waffles) can be defrosted on the go, eaten from the pack or crisped in the toaster. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 55% | Activity: 42% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Gluten-free Convenient Foods:** Busy lifestyles are driving demand for gluten-free foods that do not compromise on convenience or taste, paving the way for innovative packaging solutions like resealable, portion-controlled packs. - **Clean Ingredient Lifestyles:** The increasing consumer preference for products with transparent, minimal ingredient lists provides opportunities for brands to highlight their use of natural and wholesome components, as seen in fruit-sweetened snack options. - **Plant-based Indulgences:** Appetites for plant-based alternatives in indulgent forms, such as fiber-rich, oat-based waffles, fuel the exploration of diverse plant-derived ingredients and flavors. ### Sectors Adopting This - **Gluten-free Foods:** The gluten-free food sector continues to expand as it innovates to create products that mirror traditional food experiences without gluten, offering new growth avenues. - **Packaged Snack Foods:** The packaged snack food industry benefits from enhanced designs like portable, resealable packs that cater to daily consumer demands for quick and nutritious snacks. - **Plant-based Food Products:** Within the plant-based food products market, companies leveraging grains and seeds to create versatile, nutritious snack options can capture the growing segment of health-conscious consumers. ## Related on Trend Hunter - [Grab-and-Go Protein Waffles](https://www.trendhunter.com/trends/superfood-waffle.md) - [Frozen Clean-Label Waffles](https://www.trendhunter.com/trends/cleanlabel-waffles.md) - [Fruit-First Frozen Waffles](https://www.trendhunter.com/trends/fruit-first-waffles.md) - [Dry-Yogurt Based Waffles](https://www.trendhunter.com/trends/dry-yogurt-based-waffle.md) - [Chickpea-Based Frozen Waffles](https://www.trendhunter.com/trends/banza.md) - [Protein Energy Waffles](https://www.trendhunter.com/trends/truheight-protein-energy-waffle.md) - [Homestyle Cassava Waffles](https://www.trendhunter.com/trends/rootsy.md) - [Nourishing Protein Waffles](https://www.trendhunter.com/trends/protein-waffle.md) - [Yogurt-Based Waffle Mixes](https://www.trendhunter.com/trends/heavenly-waffles.md)