# Contemporary Confetti Cake Mixes The Duncan Hines Joyfetti Cake Mix is Arriving in June By Michael Hemsworth | Published 2022-05-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/joyfetti-cake-mix References: [drugstorenews](https://drugstorenews.com/duncan-hines-birthday-party-project-team-joyfetti-cake-mix) & [duncanhines](https://www.duncanhines.com)  The [Duncan Hines Joyfetti](https://www.trendhunter.com/trends/duncan-hines-dolly-parton) cake mix has been created in celebration of the brand's partnership with The Birthday Party Project and help more kids celebrate their birthday. The cake mix is positioned as a contemporary take on [confetti-style cake mixes](https://www.trendhunter.com/trends/fancy-baking-confetti) and is perfect for birthdays as well as virtually any other festive occasion. Like the brand's other mixes, the cake mix is great for use crafting a cake or cupcakes. Vice President/General Manager of Sweet Treats at [Conagra Brands](https://www.trendhunter.com/trends/duncan-hines-epic-baking) Audrey Ingersoll commented on the new Duncan Hines Joyfetti cake mix saying, "Birthdays are a time to celebrate, and we want to make sure everyone has a memorable day. We love The Birthday Party Project’s mission of helping those in need throw a party, and Duncan Hines is proud to be a partner of this wonderful initiative.” ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 44% | Activity: 56% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Contemporary Cake Mixes:** The emergence of contemporary confetti cake mixes is disrupting the baking industry with their unique and celebratory twist on traditional cake mixes. - **Cause-marketing Partnerships:** The partnership between Duncan Hines and The Birthday Party Project represents a growing trend of cause-marketing collaborations that can open up new avenues for brand growth and brand loyalty. - **DIY Celebration Culture:** The popularity of customizable cakes and cupcakes that can be crafted at home with contemporary cake mixes showcases a larger trend of DIY celebration culture, allowing consumers to express their creativity in the celebration process. ### Who This Affects Most - **Baking Industry:** Baking industry professionals can take advantage of the growing trend of contemporary cake mixes by investing in and developing new innovative cake mixes with unique flavor profiles and a new and exciting twist on traditional cakes. - **Nonprofit Industry:** Nonprofit industry professionals can tap into the growing trend of cause-marketing collaborations by forming strategic partnerships with for-profit entities, and increasing the visibility of their programs through media outreach. - **Celebration Industry:** The celebration industry can utilize the popularity of DIY celebration culture by developing new innovative crafts and party decorations to complement the creativity of consumers in the celebration process. ## Related on Trend Hunter - [Collaborative Sprinkle-Infused Cakes](https://www.trendhunter.com/trends/rich-products-and-funfetti.md) - [Celebrity-Backed Breakfast Mixes](https://www.trendhunter.com/trends/duncan-hines-dolly-parton.md) - [Celebrational Foolproof Baking Packs](https://www.trendhunter.com/trends/duncan-hines-epic-baking.md) - [Sprinkle Cake Mixes](https://www.trendhunter.com/trends/funfetti-celebrations-cake-mix.md) - [Celebrity-Backed Baking Mixes](https://www.trendhunter.com/trends/dolly-parton.md) - [Sprinkle-Packed Ice Cream Cakes](https://www.trendhunter.com/trends/funfetti-ice-cream-cake.md) - [Autumnal Caramel Cake Mixes](https://www.trendhunter.com/trends/caramel-sheet-cake-mix.md) - [Pudding-Infused Cake Mixes](https://www.trendhunter.com/trends/strawberry-cake-mix.md) - [Rainbow Sprinkle Cake Mixes](https://www.trendhunter.com/trends/chromatic-celebration-cake-baking-mix.md)