# Prepackaged Smoothie Bowls The Kellogg's Joyböl is an All-in-One Breakfast to Enjoy Anywhere By Michael Hemsworth | Published 2018-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/joybl References: [foodbev](https://www.foodbev.com/news/kelloggs-targets-millennials-with-joybol-portable-smoothie-bowls/) & [kelloggcompany](https://www.kelloggcompany.com) Smoothie bowls have gained popularity amongst consumer demographics like Millennials thanks to their satisfying yet healthy profile, so the new [Kellogg's](https://www.trendhunter.com/trends/kelloggs-instabowls) Joyböl has been unveiled to offer a more convenient alternative. The product comes as the first prepackaged [smoothie bowl](https://www.trendhunter.com/trends/robeks-bowls) in the UK according to the brand and can be prepared with either milk or cold water to make it ready to enjoy. The shelf-stable bowls are made with a premium mixture of nuts, grains, seeds and fruit that are sure to be favored by consumers looking for a more convenient way to enjoy the trendy breakfast foods. The Kellogg's Joyböl will come in three flavor varieties and will launch in convenience stores before being introduced into grocery stores later this year. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 75% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Prepackaged Meal Bowls:** Explore the possibility of offering more convenient and healthy meal options in prepackaged form. - **Shelf-stable Foods:** Investigate the potential for shelf-stable foods made with premium ingredients that cater to the health-conscious consumer. - **Portable Meal Solutions:** Consider developing products that offer convenience and portability for consumers on the go. ### Where This Applies - **Food Packaging:** Discover how to enhance the convenience and portability of prepackaged foods. - **Health Food Market:** Explore the potential for developing premium, healthy foods made with high-quality ingredients. - **Convenience Stores:** Reimagine the convenience store by offering more healthy and premium options for on-the-go consumers. ## Related on Trend Hunter - [Dessert-Like Oatmeal Bowls](https://www.trendhunter.com/trends/oatmeal-bowls.md) - [Vitamin-Rich Breakfast Bowls](https://www.trendhunter.com/trends/sweet-nothings-acai-bowls.md) - [Superfruit Smoothie Bowls](https://www.trendhunter.com/trends/swirl-smoothie-bowls.md) - [Instant To-Go Cereal Cups](https://www.trendhunter.com/trends/kelloggs-instabowls.md) - [Protein Smoothie Bowls](https://www.trendhunter.com/trends/protein-smoothie-bowls.md) - [Nutrient-Dense Smoothie Bowls](https://www.trendhunter.com/trends/jamba-bowls.md) - [Ready-to-Drink Complete Meal Shakes](https://www.trendhunter.com/trends/power-shakes.md) - [Expansive Smoothie Bowl Ranges](https://www.trendhunter.com/trends/smoothie-king-smoothie-bowls.md) - [Exotic Vegan-Friendly Smoothie Bowls](https://www.trendhunter.com/trends/smoothie-king-smoothie-bowl.md)