# Film Genre-Themed Candles A24 and Joya Unveil Eight Candles with Special Scents By Amy Duong | Published 2020-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/joya References: [highsnobiety](https://www.highsnobiety.com/p/a24-joya-genre-candles/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+highsnobiety%2Frss+%28Highsnobiety.com+-+Online+Streetwear+Magazine%29) & [shop.a24films](https://shop.a24films.com/products/a24-x-joya-genre-candles) [A24](https://www.trendhunter.com/trends/a24-movie-chocolate) works with Brooklyn-centric fragrance studio [Joya](https://www.trendhunter.com/trends/xl-porcelain-candles) on a collection of candles that are each inspired by a different film genre. There are eight candles that highlight horror, thriller, western, noir, adventure, romantic comedy, sci-fi, and musical as the themes. Every candle is made from a soy wax blend as the foundation and can burn up to 50 to 60 hours. That equals up to approximately 33 movies, reports A24. A24 states that "Aromatically speaking, the movies have historically been limited to wafts of hot butter, worn velour, and [failed experiments with Smell-O-Vision](https://www.trendhunter.com/trends/moviescent)." Every scent is very well thought out. The Horror scent, for example, is inspired specifically by remote lakeside cabins, shadowy walls, glowing eyes, and fangs. It is translated to notes of cinnamon bark, mandarin, cypress, suede, and clove leaf. Image Credit: 8 Elements ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 44% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Film Genre-themed Candles:** Opportunity for creating immersive sensory experiences through the combination of film genres and scents. - **Soy Wax Blend Candles:** Potential for eco-friendly and long-lasting candles made from soy wax blends to appeal to environmentally conscious consumers. - **Expanding Movie Merchandise:** Innovative possibilities for expanding the movie merchandise market beyond traditional collectibles and apparel. ### Sectors Adopting This - **Fragrance Manufacturing:** Disruptive innovation opportunities in developing new scents specifically tailored to different film genres. - **Film and Entertainment:** Opportunity for partnerships between film studios and fragrance companies to create multi-sensory experiences for movie enthusiasts. - **Home Decor and Lifestyle:** Potential for introducing film genre-themed candles as unique and stylish home decor products. ## Related on Trend Hunter - [Horror Film Fragrances](https://www.trendhunter.com/trends/the-scent-of-a-nightmare.md) - [Spooky Candle Collections](https://www.trendhunter.com/trends/goose-creek-candle.md) - [Streaming Series Scented Candles](https://www.trendhunter.com/trends/bath-body-works-x-stranger-things.md) - [Handmade Novel-Inspired Candles](https://www.trendhunter.com/trends/literature-candles.md) - [Cinema-Inspired Chocolates](https://www.trendhunter.com/trends/a24-movie-chocolate.md) - [Festive Elvish Candles](https://www.trendhunter.com/trends/elf-x-homesick.md) - [Series-Inspired Candles](https://www.trendhunter.com/trends/the-white-lotus-collection-x-homesick.md) - [Uplifting Youthful Candles](https://www.trendhunter.com/trends/friday-collective.md) - [Book-Inspired Candles](https://www.trendhunter.com/trends/yankee-candle-and-reeses-book-club.md)