# Using Pets to Sell Candy Dogs in a Purple Lamborghini Joyvertise Cadbury Chocolate By Katie Cordrey | Published 2009-11-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/joy-of-cadbury-chocolate References: [scaryideas](http://www.scaryideas.com/content/14361/) & [media.asia](http://www.media.asia/newsarticle/2009_11/Cadbury--Dogs-in-Cars--Australia/37736?src=mostpop) Anyone who loves dogs can appreciate the sheer joy a dog displays while riding in a car, especially if they have the wind in their face. So choosing a dog to illustrate the joy of [Cadbury](https://www.trendhunter.com/trends/newest-cadbury-bunny) chocolate was spot on, even if chocolate is poisonous to dogs. Shot in the Oran Park Raceway in Sydney, the advertisement features the joyful delight of several dogs being treated to a ride in a Cadbury-purple [Lamborghini](https://www.trendhunter.com/trends/eccentrica-v12). The music from a Strauss waltz juxtaposing dangling tongues, flying fur and a speeding purple Lamborghini really does communicate joy—but does it make you want Cadbury chocolate? ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 57% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Pet-themed Advertising:** Businesses can leverage the emotional connection between pets and humans to create powerful advertising campaigns. - **Emphasis on Joy and Happiness:** Brands can focus on delivering a joyous and uplifting message to their audience to differentiate themselves from competitors. - **Unlikely Pairings:** Combining unexpected elements in advertising, such as dogs and a Lamborghini, can capture viewers' attention and make a lasting impression. ### Industries Being Reshaped - **Pet Products:** Companies that offer pet products can incorporate the joy and happiness that pets bring into their marketing strategies. - **Chocolate Industry:** Chocolate companies can explore unique and creative ways to advertise their products, like using pets to showcase the feelings associated with chocolate consumption. - **Automotive Industry:** Car manufacturers can benefit from creative collaborations with other industries, such as incorporating beloved pets in their advertisements to connect with animal lovers and potential customers. ## Related on Trend Hunter - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Dog-Directed Commercials](https://www.trendhunter.com/trends/merry-chaos.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Therapy Dog Brand Mascots](https://www.trendhunter.com/trends/newest-cadbury-bunny.md) - [Festive Advent Campaigns](https://www.trendhunter.com/trends/advent-campaign.md) - [Australian Dog Deliveries](https://www.trendhunter.com/trends/petbarn.md)