# Dinner Plate Dress Campaigns Joy Dishwashing Liquid Ads Equate Other Brands to Laundry Soap By Amelia Roblin | Published 2011-06-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/joy-dishwashing-liquid-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/joy_dishwashing_liquid_tricycle) & [grey](http://www.grey.com/philippines/) These Joy Dishwashing Liquid ads make me realize how little attention I pay to the ingredients in my household cleaners, and according to this campaign, most people are likely to be using something very similar to laundry detergent as their primary [dish washing powder](https://www.trendhunter.com/trends/biobased-dishwasher-detergent). The Campaigns & Grey advertising agency of the Philippines has communicated this idea in simple but effect visual way. They've decked out a gorgeous model in a complete outfit of fastened salvers, which even includes a platter purse and a cup and saucer hat. The tagline of the prints reads "Still using [laundry bars](https://www.trendhunter.com/trends/rewear-chair) on your plates? You might as well wear them," which clearly supports the scene captured in these Joy Dishwashing Liquid ads, and promotes this particular product which has apparently been designed specifically to clean the items in your kitchen, and not the ones in your wardrobe. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 85% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Homemade Dish Soap Trend:** Brands that offer organic, all-natural ingredients for homemade dish soap could appeal to conscious consumers. - **Ingredient Transparency Trend:** Cleaning supply brands that emphasize transparency in their ingredients and where they source them may gain consumer trust. - **Functional Fashion Trend:** Incorporating functional elements into fashion, such as using materials that repel stains, could lead to new opportunities for clothing and accessory brands. ### Industries Being Reshaped - **Cleaning Supplies Industry:** Cleaning supply brands have an opportunity to differentiate themselves by offering more eco-friendly and transparent products. - **Fashion Industry:** Fashion brands have an opportunity to incorporate more functional elements into their designs. - **Home Goods Industry:** Home goods brands could explore the market for homemade cleaning products and offer ingredients that are all-natural and eco-friendly. ## Related on Trend Hunter - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [New Years Specific Campaigns](https://www.trendhunter.com/trends/unready-for-anything.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Grandmotherly Laundry Campaigns](https://www.trendhunter.com/trends/abuela-tag-reader.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Dishwashing Detergent Food Campaigns](https://www.trendhunter.com/trends/game-day-recipe.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md)