# Vegan LATAM Fast-Food Restaurants 'Joy Burgers & Plants' Brings Plant-Based Options to Argentina By Colin Smith | Published 2024-08-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/joy-burgers-and-plants References: [greenqueen.hk](https://www.greenqueen.com.hk/latin-americas-first-vegan-fast-food-chain/) & [instagram](https://www.instagram.com/joyburgers.ar/?hl=en)  Joy Burgers & Plants, established in Buenos Aires in late October 2022, is recognized as the first vegan fast-food chain in Latin America. The chain offers a comprehensive [plant-based menu](https://www.trendhunter.com/trends/odd-burger-cpg-products) that includes items such as beef and [chicken burgers](https://www.trendhunter.com/trends/taste-of-the-world-burgers), mac and cheese, nuggets, and [fried chicken](https://www.trendhunter.com/trends/just-meat-chicken), all served in compostable and recycled packaging. The founders, Patricio Lescovich, Matías Cabrera, and Juan Martin Ferraro, leveraged their extensive experience in the food industry to create a franchisable model aimed at rapid expansion. The chain has partnered with Felices las Vacas, a leading company in plant-based alternatives, to develop exclusive recipes for its burgers and chicken alternatives. The strategic expansion of Joy Burgers & Plants includes plans to open additional locations in Buenos Aires and other key areas. The brand’s growth is supported by the increasing demand for plant-based food options in the region, driven by health and environmental concerns. Joy Burgers & Plants aims to recreate familiar fast-food flavors and textures using plant-based ingredients, positioning itself as a pioneer in the Latin American market. The collaboration with Felices las Vacas ensures a consistent supply of high-quality plant-based products, facilitating the chain’s ambitious growth plans. Image Credit: Joy Burgers & Plants ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 51% | Activity: 62% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Fast-food Chains:** The emergence of vegan fast-food chains like Joy Burgers & Plants illustrates a shift towards more sustainable and health-conscious dining options. - **Sustainable Packaging in Food Service:** The use of compostable and recycled packaging by Joy Burgers & Plants reflects a growing trend in the food service industry towards reducing environmental impact. - **Franchise Models for Vegan Restaurants:** The franchisable model adopted by Joy Burgers & Plants highlights new business opportunities for scalable, plant-based restaurant chains. ### Where This Applies - **Fast-food Industry:** The introduction of vegan options like those from Joy Burgers & Plants signifies a transformative change in the traditional fast-food market. - **Plant-based Food Suppliers:** Partnerships between vegan restaurants and suppliers, as exemplified by Joy Burgers & Plants and Felices las Vacas, demonstrate a burgeoning market for exclusive plant-based products. - **Eco-friendly Packaging:** The move towards compostable and recycled packaging in food chains indicates an accelerating demand in the eco-friendly packaging industry. ## Related on Trend Hunter - [Plant-Based Burger Expansions](https://www.trendhunter.com/trends/plant-based-whopper.md) - [Plant-Based In-Flight Meals](https://www.trendhunter.com/trends/notco-and-latam-airlines.md) - [Plant-Based Latin Entrees](https://www.trendhunter.com/trends/latin-entrees.md) - [AI-Created Vegan Burgers](https://www.trendhunter.com/trends/notburger.md) - [Nostalgic Vegan Fast Food](https://www.trendhunter.com/trends/mr-charlies.md) - [Plant-Based Chicken Offerings](https://www.trendhunter.com/trends/fuddruckers.md) - [Plant-Based Burger Pop-Ups](https://www.trendhunter.com/trends/burger-pop-up.md) - [Plant-Based Burger Brand Expansions](https://www.trendhunter.com/trends/slutty-vegan.md) - [Vegan Fried Chicken Menus](https://www.trendhunter.com/trends/vegan-fried-chicken-menu.md)