# Premium Pink Agave Tequilas CELOSA Unveils the First 'Joven Rosa' Tequila in Saint Tropez By Kanesa D | Published 2022-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/joven-rosa References: [bevnet](https://www.bevnet.com/spirits/2022/introducing-celosa-joven-rosa-tequila) & [celosatequila](https://www.celosatequila.com/)  CELOSA is launching a new ‘[Joven Rosa](https://www.trendhunter.com/trends/lobos-1707-1)’ tequila inspired by the 12 generations of the Beckmann family and their dedication to crafting premium tequila. The ‘Joven Rosa’ tequila is made using [100% natural agave juice](https://www.trendhunter.com/trends/handpicked-agave), which is harvested from 7-year-old Blue Weber agave hearts. The soil, when combined with the aged agave, gives the tequila a pure, one of a kind taste. Building on notes of sweet cherry, CELOSA’s tequila boasts hints of vanilla, tropical fruit, and berry zest. The premium ‘Joven Rosa’ spirit is [aged in French Oak barrels](https://www.trendhunter.com/trends/toasted-reposado) for a smooth, silky finish and rosy pink color. ‘Joven Rosa’ is best enjoyed over ice or chilled and is perfect for cocktails. Consumers can enjoy CELOSA at beach clubs, bars, restaurants, and nightclubs in Saint Tropez. Image Credit: CELOSA ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 47% | Activity: 76% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Premium Agave Spirits:** Crafting premium, high-quality agave spirits by infusing traditional methods with innovation and creativity. - **Innovative Flavor Profiles:** Experimenting with new and unique flavor combinations to satisfy consumers' ever-evolving taste preferences. - **Eco-conscious Manufacturing:** Producing agave spirits using sustainable and environmentally-friendly practices to meet the growing demand for socially responsible products. ### Sectors Adopting This - **Alcoholic Beverages:** Exploring new ways to appeal to consumers' need for unique flavors and experiences through premium spirits that are made using sustainable methods. - **Hospitality:** Integrating innovative and premium spirits like CELOSA's Joven Rosa into cocktail menus and spaces to enhance the overall customer experience. - **Luxury Goods:** Creating high-end, premium spirits like CELOSA's Joven Rosa to cater to the demand for luxury goods while ensuring eco-conscious manufacturing. ## Related on Trend Hunter - [Rosé-Inspired Tequilas](https://www.trendhunter.com/trends/inspiro-tequila-rosa-reposado.md) - [Luxurious Daytime Tequilas](https://www.trendhunter.com/trends/tequila-don-julio-rosado.md) - [Women-Specific Tequila Brands](https://www.trendhunter.com/trends/geneba-tequila.md) - [Ultra-Premium Sipping Tequilas](https://www.trendhunter.com/trends/escasa-tequila.md) - [RTD Agave Tequila Cocktails](https://www.trendhunter.com/trends/tequio.md) - [Super-Premium Aged Tequila](https://www.trendhunter.com/trends/cristalino.md) - [Premium Organic Tequilas](https://www.trendhunter.com/trends/organic-tequila.md) - [Exclusive Sweet Tequilas](https://www.trendhunter.com/trends/el-mayor-extra.md) - [Ultra-Rare Premium Tequila Expressions](https://www.trendhunter.com/trends/trending-spirits.md)