# Glam Gauze-Inspired Fashions Jovana Markovic's Spring/Summer 2014 Collection is Soft and Feminine By Jana Pijak | Published 2014-05-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jovana-markovic References: [notjustalabel](http://www.notjustalabel.com/jovana_markovic) & [notjustalabel](http://www.notjustalabel.com) The Jovana Markovic Spring/Summer 2014 collection is produced in Serbia. The Belgrade-based designer received the Octobers Fashion Selection award for best young designer in 2007, gaining praise for her 2008 winter collection. Presented in a neutral palette of pale pinks, nudes and monochromatic tones, the Jovana Markovic Spring/Summer 2014 collection embodies a soft and delicate vision of femininity. Layered transparencies and soft textiles make up a collection of [fitted and draped dresses](https://www.trendhunter.com/trends/femininity-in-bloom) that hug the body without clinging to it tightly. At certain points, some of the elegant pieces resemble gauze materials thanks to Markovic's ability to mix fabrics impeccably. Though heavily [layered and draped](https://www.trendhunter.com/trends/heli-kalkstein), each of the designer's pieces appears light, airy and comfortable when worn. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 49% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Soft and Feminine Fashion Trends:** Designers can tap into the growing demand for delicate and lightweight fashions that provide both comfort and style. - **Layered and Draped Clothing Trends:** Designers can experiment with different ways to layer fabrics and create draped clothing that provides a flowy aesthetic. - **Gauze-inspired Textile Trends:** Fashion industries can explore the use of gauze-like materials or the mixing of fabrics to create a unique texture and feel in clothing. ### Where This Applies - **Fashion Design Industry:** Fashion designers can utilize soft textiles, layering, and mixing of fabrics to create lightweight and comfortable clothing that caters to the growing demand for comfortable and stylish fashion trends. - **Textile and Material Industry:** The textile and material industry can explore the use of more lightweight and breathable fabrics, or the creation of new materials that provide the same gauze-like feel for clothing brands to incorporate into their collections. - **Fashion Retail Industry:** Fashion retailers can respond to the popularity of gauzy and draped clothing trends, by offering a wider variety of comfortable, layered and floaty pieces to their customers. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md)