# AR-Powered Cereal Games The Lucky Charms Journey to the Magic Gems Game is Immersive By Michael Hemsworth | Published 2022-10-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/journey-to-the-magic-gems References: [snackandbakery](https://www.snackandbakery.com/articles/99526-lucky-charms-engages-cereal-fans-with-ar-game) & [luckycharms](https://www.luckycharms.com/)  The Lucky Charms Journey to the Magic Gems game is a new [augmented reality (AR) pastime](https://www.trendhunter.com/trends/no-bs-motivator-experience) created as a way to promote the new Magic Gems marshmallows and more. The game is a free mobile pastime that's web-based to make it as easy as possible for consumers to try their hand at playing. The game was developed with support from [Niantic](https://www.trendhunter.com/trends/marvel-world-of-heroes), the creators of Pokémon Go, and will transform the player's neighborhood into a wondrously magical world. The game is being promoted on specially marked boxes that feature a QR code. Senior Marketing Communications Manager at [General Mills](https://www.trendhunter.com/trends/general-mills-1) Mindy Murray commented on the Lucky Charms Journey to the Magic Gems game saying, "This new experience invites families to get outside and explore Lucky's world by unlocking the power of his charms to find the newly coveted magic gem." ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 56% | Activity: 76% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Ar-powered Marketing:** Augmented reality games can be used as a marketing tool to promote new products and increase engagement with consumers. - **Web-based Gaming:** Web-based games are becoming more popular as they are easily accessible to consumers and can be played on any device with an internet connection. - **Collaboration with Gaming Companies:** Partnering with established gaming companies, such as Niantic, can bring new innovative ideas to marketing campaigns and attract a larger pool of consumers. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies can use AR-powered games to promote new products and increase brand awareness among consumers. - **Gaming:** Partnering with companies outside of the gaming industry, such as General Mills, can bring new audiences and increase revenue opportunities. - **Marketing and Advertising:** Incorporating emerging technologies, such as AR, into marketing campaigns can create innovative and immersive experiences for consumers, increasing engagement and brand loyalty. ## Related on Trend Hunter - [AR-Powered Cereal Games](https://www.trendhunter.com/trends/general-mills-1.md) - [Rainbow Marshmallow Cereals](https://www.trendhunter.com/trends/magic-gems-cereal.md) - [Springtime Holiday Cereal Branding](https://www.trendhunter.com/trends/limitededition-packaging.md) - [Fortune-Telling Cereal Tools](https://www.trendhunter.com/trends/charmology.md) - [Color-Changing Marshmallow Cereals](https://www.trendhunter.com/trends/lucky-charms-hidden-dragon.md) - [Virtual AR Adventures](https://www.trendhunter.com/trends/ar-treasure-quest.md) - [Immersive Cereal Cities](https://www.trendhunter.com/trends/kelloggs-town.md) - [Chromatic Marshmallow Cereal Products](https://www.trendhunter.com/trends/lucky-charms-products.md) - [AR-Enabled Cereal Packaging](https://www.trendhunter.com/trends/honeycomb-cereal.md)