# Plastic Utensil PSAs 'The Journey of a Spoon' Video Encourages Sustainable Utensils By Ady Floyd | Published 2015-10-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/journey-of-a-spoon References: [treehugger](http://www.treehugger.com/green-home/watch-epic-journey-spoon-video.html) & [www3.epa.gov](http://www3.epa.gov/epawaste/nonhaz/municipal/pubs/2012_msw_fs.pdf) 'The Journey of a Spoon' is a PSA created by Greenpeace to stress the importance of washing silverware instead of buying [disposable products](https://www.trendhunter.com/trends/cutlery-dispenser). While washing dishes is a chore, it will ultimately save money while protecting the planet from greenhouse gases that are a result of piled landfills. This clever video takes the viewer on a journey from the beginning of Earth to the day we began purchasing spoons. The touching ad addresses [society's laziness and desire for convenience](https://www.trendhunter.com/trends/trash-time-out-campaign). The Journey of a Spoon is a simple two minute clip that projects a vitally important message. The video is short, informative and visually pleasing, allowing the audience to pay attention and retain the message. The [powerful PSA](https://www.trendhunter.com/trends/sandy-hook-promise) ends with the phrase "thank you to everyone who washed a spoon today" -- because that's all it takes. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 6% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Utensils:** Creating sustainable, eco-friendly utensils as alternatives to disposable products. - **Zero-waste Movement:** Promoting a sustainable lifestyle that reduces waste, especially in the use of disposable products. - **Psas for Sustainability:** Creating informative and visually pleasing PSAs that raise awareness on sustainability and environmental issues. ### Who This Affects Most - **Food Service and Hospitality:** Creating sustainable, reusable utensils could be a selling point for restaurants and cafes looking to reduce their environmental impact. - **Waste Management and Recycling:** Providing more effective and efficient waste management solutions that not only reduce landfill waste, but also promote the use of sustainable products. - **Advertising and Marketing:** Developing innovative and visually compelling PSAs that raise awareness on sustainability and promote eco-friendly products and practices. ## Related on Trend Hunter - [Edible Ice Cream Spoons](https://www.trendhunter.com/trends/ministop-edible-spoon.md) - [Edible Ice Cream Spoons](https://www.trendhunter.com/trends/ice-cream-spoons.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Speculative Cutlery Forms](https://www.trendhunter.com/trends/evolving-spoon.md) - [Sustainability-Focused Reusable Toothbrushes](https://www.trendhunter.com/trends/reusable-toothbrush.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Aesthetically Pleasing Cutlery Kits](https://www.trendhunter.com/trends/pocket-utensil-set.md) - [Flatpack Metal Utensil Kits](https://www.trendhunter.com/trends/uphold-cutlery.md) - [Plastic Reduction Concierges](https://www.trendhunter.com/trends/sodastream-sustainability-concierge.md)