# Automotive Software Acquisitions Ford Purchases Journey Holding to Bolster Its Mobility Services By Daniel Johnson | Published 2019-08-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/journey-holding References: [techcrunch](https://techcrunch.com/2019/07/30/ford-acquires-software-company-journey-holding/) & [media.ford](https://media.ford.com/content/fordmedia/fna/us/en/news/2019/07/30/ford-smart-mobility-journey-holding.html) Ford has recently purchased the software company Journey Holding, which develops vehicle tracking as well as technology for public transportation apps. This acquisition was made in a direct effort by Ford to bolster its mobility business. Ford's CEO Jim Hackett has undergone efforts to venture the organization into transportation services in a forward-looking direction. Journey Holding will now be directed by [Ford Smart Mobility](https://www.trendhunter.com/trends/bluecruise), which works on transportation services. It can be expected that Journey will be incorporated into [Transloc](https://www.trendhunter.com/trends/destination-app), which develops [transit software in cities](https://www.trendhunter.com/trends/vertically-integrated-smart-transit-system). Ford purchased Transloc in 2018. Ford's history of purchasing transit technology companies will help them to create a consolidated platform for city-based transit. These acquisitions will all help Ford develop its Transportation Mobility Cloud, which is an open-source system developed to help metropolitan transportation. Image Credit: Ford ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 10% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Vehicle Tracking Technology:** The acquisition of Journey Holding by Ford presents an opportunity to enhance vehicle tracking technology for Ford's mobility services. - **Transit Software Development:** With the inclusion of Journey Holding under Transloc, Ford can accelerate the development of transit software to improve public transportation apps. - **Transportation Mobility Cloud:** Ford's acquisitions in the transit technology space contribute to the advancement of their Transportation Mobility Cloud system, enabling more efficient metropolitan transportation. ### Who This Affects Most - **Automotive:** The automotive industry can benefit from incorporating advanced vehicle tracking technology for better mobility services. - **Software Development:** The software development industry stands to gain opportunities in transit software development and integration for enhanced public transportation apps. - **Transportation Services:** The transportation services industry can explore the potential of the Transportation Mobility Cloud system to improve efficiency and convenience in metropolitan transportation. ## Related on Trend Hunter - [Integrated Trip Trackers](https://www.trendhunter.com/trends/realtime-vehicle-data.md) - [Autonomous Driving Initiatives](https://www.trendhunter.com/trends/volkswagen-and-mobileye.md) - [Mobility Tech Companies](https://www.trendhunter.com/trends/sony-honda-mobility.md) - [Advanced Automobile Driver Assists](https://www.trendhunter.com/trends/bluecruise.md) - [E-Bike Manufacturer Acquisitions](https://www.trendhunter.com/trends/fazua.md) - [Consolidated Automotive Apps](https://www.trendhunter.com/trends/consolidated-automotive-apps.md) - [Data-Driven Connected Cars](https://www.trendhunter.com/trends/datadriven-connected-cars.md) - [AI-Powered Vehicle Security Systems](https://www.trendhunter.com/trends/vehicle-security-system.md) - [Logistics Software Company Acquisitions](https://www.trendhunter.com/trends/bbot.md)