# Patterned Hipster Knitwear The Journal Standard 2010 Fall Lookbook By Ryan Hinkson | Published 2010-11-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/journal-standard References: [hypebeast](http://hypebeast.com/2010/11/journal-standard-2010-fallwinter-catalog/) & [baycrews.pluginfree](http://baycrews.pluginfree.com/weblish/baycrews/journalmens1009/pinfreevue_sf.shtml) With the changed leafs on the ground in many a city street, it's time to thrown on your autumn fashions on. If you are looking for some new [fall threads](https://www.trendhunter.com/trends/the-october-collection), you may want to check out the new Journal Standard lookbook. The Journal Standard 2010 Fall collection features some great [autumn outwear](https://www.trendhunter.com/trends/uniqlo-u-fw24), including blazers, denim shirts and vest. My favorite pieces is the knitwear, which is highlighted by a very fresh [multi-colored cardigans](https://www.trendhunter.com/trends/wool-knit). **Implications** - It is important that individuals within society have the option to express themselves during all seasons of the year. Businesses that offer suitable, functional and stylish products will develop a favorable reputation amongst consumers. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 69% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Multi-colored Knitwear:** The trend towards multi-colored knitwear could provide an opportunity for textile manufacturers to experiment with new dyeing techniques and color combinations. - **Autumn Outwear:** Designers should consider opportunities to innovatively and sustainably blend traditional fabrics used in autumn outwear with unexpected materials. - **Expressive Seasonal Fashion:** Brands that focus on expressive seasonal fashion should also prioritize sustainability, such as the use of eco-friendly materials or ethical production methods. ### Who This Affects Most - **Fashion:** Fashion designers, retailers, and manufacturers could benefit from exploring the trend towards expressive and sustainable fashion for each season. - **Textile Manufacturing:** Textile manufacturers can pursue disruptive innovation opportunities by investing in developing new dyeing techniques and color combinations for multi-colored knitwear. - **Sustainability:** Companies that prioritize sustainability in the fashion industry can gain a competitive advantage, and exploring innovative and eco-friendly materials for autumn outwear and multi-colored knitwear could have a positive impact on the environment. ## Related on Trend Hunter - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Cozy Versatile Sweater Capsules](https://www.trendhunter.com/trends/brunette-the-label-2.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Elevated Seasonal Knitwear](https://www.trendhunter.com/trends/wool-knit.md)